Red yeast rice for hypercholesterolemia treatment

Red yeast fermented rice for hypercholesterolemia treatment

Presented by: Sulov Saha Mohsin Ali Klinton Ali

Mawlana Bhashani Science & Technology University

Brand name: CholessTrice (Life24 pharmacare Ltd.)

Red yeast rice red yeast (Monuscus

purpureus) fermented rice

containing monacolin K cholesterol-lowering

dietary supplements

Cholesterol facts

High levels of LDL cholesterol (hypercholesterolemia) lead to atherosclerosis increasing the risk of heart attack and ischemic stroke.

Production procedure

Financial analysis

For business start up,• Infrastructure development

Tk.1,000,000• Laboratory equipments

Tk.1,500,000• Machinaries set up Tk.1,500,000• Others Tk.7,00,000

Market opportunity

Product Production unit

Production cost(Tk)

Sell price(Tk) Revenue (Tk)

600 mg/tablet 1 11 12 1

1st year 2nd year 3rd year 4th year 5th year

Target customer

2000 2500 3500 6000 9000

Total revenue (in Tk)

7,00,000 8,75,000 1,225,000 2,100,000 3,150,000

Market growth

25% 40% 72% 50%

Market competitionProducts in Bangladesh

Price(Tk)/per 30s pack

LDL reduction rate per 20 mg dosage

Side effects

Atorvastatin 10 mg/tablet;300 MRP

45% Allergic reactions, muscle pain, liver damage, neuromascular problem

Fluvastatin 20 mg/tablet;360 MRP

17% Muscle pain, neuromascular problem

Lovastatin 20 mg/tablet;300 MRP

25% Muscle pain, allergic reaction, abdominal pain

Rosuvastatin 10 mg/tablet;750 MRP

50% Neuromascular problem, allergic reactions, muscle pain, constipation, heart burn

Simvastatin 10 mg/tablet;450 MRP

35% Allergic reactions, muscle pain, liver damage, diarrhea, indigestion

Red yeast rice 600 mg/tablet:360 MRP

28% (1.2 g) CoQ10 depletion

Management

General management

Operations

Human resources

management

Engineering and R&D

management

Financial management

Marketing/sales management

Legal management

Marketing strategies:

• Representative detailing• Brochures• TV advertising• Scientific symposia• Website

Risk analysis:

• Proper fermentation• Muscle pain• Increased bleeding risk• Depletion of CoQ10• Pregnant women “Stay with red yeast rice, stay better.”