Pune job fair feb-2016

CASE STUDY

Pune –Ascent Job Fair

13th February 2016

Organized By: Pune Team

Contents• About the event• Snapshots• Online Initiative• Statistics• Conclusion

About The Event• Held on 13th February, 2016,Valliammai Engineering College, SRM

Nagar,Kattankulathur, Kancheepuram District• 13Employers• 3000+ Candidates Participated.• 1500+ Job offers either given or to be given.• Primarily catering to the Jobs in IT, ITES, BPO, Marketing,Automobile and

Financial.

Key Participants

Online Initiatives :Microsite• Dedicated

Microsite to promote the event.

• Multi Tabs: Home Vacancies Register Prep Yourself FAQs Contact Us• Clients logo on

Microsite.

• Banners promoting

www.timesascent.com

Online Initiatives :Microsite

Top banner (726*212) on www.timesascent.com Homepage

Online Initiatives :Microsite

RHS Banner (194*348) on www.timesascent.com Homepage

Online Initiatives :Microsite

Internal Banner (200*400) on Career Advice, HR Zone and

Jobs page

Online Initiatives :Microsite

Interstitial Banner (728*500)

Online Initiatives on : Facebook10th February 2016

Online Initiatives on : Facebook

o 11th February 2016 • 12th February 2016

Online Initiatives on : Facebook13th February 2016

Online Initiatives on : Twitter10th February 2016

Online Initiatives on : Twitter

o 11th February 2016 o 12th February 2016

Online Initiatives on : Twitter13th February 2016

Statistics: Microsite Highest Visit Days

Day Visitors12th Feb 2016 2,266

10th Feb 2016 1,991

11th Feb 2016 1,838

13th Feb 2016 1,001

9th Feb 2016 246

• Registration on Microsite - 2,300• Page Views – 8,500• Unique Page Views – 7,500

Statistics: Banner and MailerParticular Impressio

nsClicks CTR’s

Internal Banner (IMA) (200*400) 28,052 72 0.26%

RHS Slug (IMA) (194*378) 6,403 98 1.53%Top Banner (IMA) (726*212) 5,331 128 2.40%

Pune Job Fair No of Candidates Mailer Send

Views CTR’s

20,000 2,500 12.5%

Statistics: Conclusion• 397,871 unique visitors for the Pune Job Fair via www.timesascent.com

which is the largest till date for a job fair

• All banners on www.timesascent.com ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot

• Client Banner delivered a good CTR of 2.40% on the top banner which is prominent on www.timesascent.com Homepage

• We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and

acceptance.• You may get in touch with us on the below contact details:

Naresh KothariNaresh.Kothari@timesgroup.com

9869071002Times Tower, Mumbai

Thank You