Ppt on karsanbhai patel by surabhi gupta

INDIAN ENTREPRENEUR(Mr.Karshanbhai Patel)

By,Surabhi Gupta

Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectibles. Dr. Karsanbhai Patel of Gujarat, started Nirma as a one-man operation.

CONTINUES…..

NIRMA’S PRODUCTS

It has established the Nirma University offering varried academic & Doctral courses in the disciples of technology, management,& diploma studies besides setting up schools & colleges in rural areas.

Awarded by PADMA SHRI award.

Some six years ago, AC nielsen Retail Audit had ranked Nirma India’s 7th largest consumer brand.

It’s the matter of record that Nirma become one of the largest soda ash manufactered in India & the 7th largest globally.

He has won many accolades on his way to success. The Federation of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice appointed him Chairman of the Development Council for Oils, Soaps & Detergents.

Achievement:

SWOT Analysis:

Strong brand equity. Nirma is a Rs.17 billion umbrella brand offering consumers a broad portfolio of products at multiple price points in the detergents, soaps & personal care market.

Long-term & strong relationship with customers, as well as goodwill of the brand.

Strong & wide distribution channels.

STRENGTH

Nirma have now diversified business, spreaded in various sectors.

Market leadership in detergent & fabric wash & toilet soap.

Produce a range of industrial chemical products which primarily serve as raw material or intermediates for soaps & detergent business.

STRENGTH (continue….)

High interest burden.

Less presence in premium segment.

Lack global tie-ups & thus lacking in export market.

WEAKNESS

Nirma would have a great future in servies industry, as they already have the brand goodwill. The prospective sectors would be.

Education.

Hostel industry.

Health Care Services.

Rural Financial services.

OPPORTUNITIES

MNCs coming to India particularly in Toilet Soap industry.

Emergence of small but strong regional players.

THREATS

With growth in size, arises the challenges of organisation & control. Nirma needs to focus on these challenges & see how it can retain some of its nimbleness & yet reap the advantages of size, such as the economics of scale.

THREATS(continues…)

It has a simple product design, it is designed as per fine motor skills. The detergent cake are designed in such a way that the entire cake is under proper handling . Innovations are not done in design of the products.

PRODUCT DESIGN

Available in abundance.

Is able to delivery value what is asked from it i.e, proper cleanliness.

An unique feature of Nirma detergent cake are that they don’t dissolve easily with water like other. Durability is high in terms of soaking.

FEATURES

The brand name got its name from “NIRUPAMA” i.e, The daughter of Mr. Karsanbhai Patel(MD of Nirma)

Thus Brand name came into existence NIRMA..

BRAND NAME

For individual packaging is simple it is available in pouchs.

For bulk purchases units are packed in boxes for wholesalers.

PACKAGING

In Gujarat, the registered offices of Nirma products are located at the following places:

Ahmedabad. Rajkot Mehsana Baroda Bhavnagar

LOCATION

NIRMA : A JOURNEY

FROMBackyard of a small house.

15-20 Packet- A day

A DREA

M

TOBecoming one of World’s Largest & most Integrated Detergent Comp.

Over 80000 Tons Annually with 38

A REALIT

Y

“Dudh si safedi NIRMA se aaye, Rangin kapda bhi khil khil jaaye. Sabki pasand “NIRMA”… the same jingle has been used since the last 35 years.

Same radio spot has been used consistently since the last 28 years.

Strategy used to create an emotional attachment with the consumers.

Some facts about NIRMA’S Ad Campain

THE NIRMA FAMILY

THANK YOU..