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Andre Gaulin from Agility shares his wisdom on where traditional magazine publishers need to focus their efforts to successfully transition online.
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Jumpstarting Digital from Inside the Belly of a Traditional Publisher
ANDRE GAULINDIRECTOR, SOLUTIONS
AGILITY INC.h!p://agilitycms.com/
andre@agilitycms.com@fuzzz
Thursday, 5 April, 12
2
Adweek on Physical Readership
“70% of the 220 magazines measured were down... many double digits...
readers now ge!ing content on mobile and online.”
h!p://www.adweek.com/news/press/publishers-challenge-audience-report-137182
Thursday, 5 April, 12
3
Evolution Before Our Eyes
Image: http://www.metrolic.com/human-evolution-102891/
Thursday, 5 April, 12
Thursday, 5 April, 12
5
The Right Tools Are Obviously Important
Thursday, 5 April, 12
“Only 29% of WCM clients are satisfied with their chosen solution”
- FORRESTER RESEARCHThursday, 5 April, 12
Olden Times
Thursday, 5 April, 12
Online Today
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Thursday, 5 April, 12
The Path To Success
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It’s Also About Relationships
Thursday, 5 April, 12
Working with the Fear ofTechnology & Change
Thursday, 5 April, 12
WorkflowAKA: Teamwork, Communication & Accountability
Thursday, 5 April, 12
Content Management
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15
Money Talks and Motivates
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16
Measurement Not Emotion
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Jumpstarted!
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Great Results!
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19
A Couple Blog Posts You Might Like
h!p://agilitycms.com/blog/
Thursday, 5 April, 12
Thank You!
ANDRE GAULINDIRECTOR, SOLUTIONS
AGILITY INC.h!p://agilitycms.com/
andre@agilitycms.com@fuzzz
Thursday, 5 April, 12
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