Pit and Quarry Social Media QuickScape

Seriously Social

QuickScape

• Add Facebook, Twitter, and YouTube icons to your website• Embed Social Plugins into your website for greater fan engagement

Connect with people who Like

• The Mining industry is active on Facebook - over 500 Fan Pages

• Other Mining publications are connecting with fans on Facebook• Drive traffic to your website and other social media with direct links

• Always make fan comments visible on your page – Be Social!

• Create custom tabs that bring website functionality to Facebook

• Like Mining Community Pages to connect with anyone on Facebook posting about Mining – Like or comment on their posts

• Coordinate/Market Events with Facebook

• Host your videos on Facebook• YouTube app is another great option if you have a YouTube

channel

• Import your blog to Facebook Notes, or blog on Facebook

• Target Facebook users with Mining topics in their activities and interests

• Facebook suggests Max Bid of approximately $1.40/click

PPC

Ads

Why users might “Like” your brand(illustrated by the percentage of respondents who said that they use Facebook for the listed activity)

• 40% to receive discounts and promotions• 39% to show my support for the company to others• 36% to get a “freebie”• 34% to stay informed about the activities of the

company• 33% to get updates on future products• 30% to get updates on upcoming sales• 29% for fun or entertainment• 25% to get access to exclusive content• 22% someone recommended it to me• 21% to learn more about the company• 13% for education about company topics• 13% to interact

http://mashable.com/2010/09/16/facebook-users-interact-brands/

Tweet with people who Follow

• Follow people who tweet about Mining & Aggregate• Create lists to organize your Followers and people that

you follow

• Mining industry is tweeting news, info, jobs, ads, and more

• Tap into the followings of other Mining publications• Promote them and they’ll likely promote you – The Law of

Reciprocity

• Track Real-time conversations about Mining• Follow these users and add them to a Mining list

NEWS CHANNEL

• Create your own Mining News Channel – customize your channel

• Many great Mining videos on YouTube – share them!• Add to Favorites & Playlists to get instant content for your

channel• Subscribe to other Mining channels

Facebook• Optimize your Facebook profile & page

• Add people who like Mining-related topics as a friend

• Invite friends to Like your page after showing value

• Add custom tabs on Facebook page to integrate website and Twitter

• Import you Blog to Facebook Notes

• Like relevant brand and community pages

• Comment on Mining conversations on Community and Brand pages

• Post Mining news, information, safety, videos, and events

• Use Facebook Ads to target people interested in Mining-related topics

• Add Facebook icon, like box, and comments to your website

Twitter• Update Twitter name - PitAndQuarry

• Create Mining-related lists

• Search Tweets with popular Mining hashtags - #Mining

• Choose a unique hashtag for your Tweets

• Follow Mining and Equipment profiles

• Mine the following of Mining companies with large followings

• Retweet popular Mining users and those who Retweet you

• Tweet multiple times daily – more than just Pit & Quarry marketing

• Tweet Mining news, information, safety, videos, and events

• Add Tweet button and profile widget to your website

YouTube• Set up Pit And Quarry YouTube Channel

• Use custom colors and a background to brand your page

• Subscribe to Mining and Equipment channels

• Comment on channels you subscribe to

• Upload your own videos – website tour, mining operations, commercial

• Add favorite videos from other users to your page

• Create playlists with other user videos

• Add YouTube icon, embedded videos and playlists to your website