paper no 15 (Mass communication and media studies)

Name: Disha Hiteshbhai TrivediRoll No: 31

Topic: Brief Introduction to communicationtheory

M.A. Sem. 4Batch: 2015-’17

Email Id: trivedisha22236@gmail.comDepartment Of English (M.K.B.U.)

Communication Defined

• What is communication?

• The process of sending and receiving messages.

• Shared understanding is the key to effective communication.

Communication Process Model

Receiver/ Sender

Sender/ Receiver

Message

Feedback

Encodes Decodes

EncodesDecodes

Communication process model breaks down communication into parts

Different types of communication

• Intra-personal communication • Verbal and non verbal communication

Interpersonal Group mass communication

Written Audio A/V

Intrapersonal Communication

• This refers to internal communication going on within a person. We receive the stimuli either through the senses or from the thought itself, these messages are sent to the brain as electric signals.

• Thinking• Meditation• Dreaming

Verbal and Non Verbal Communication

• INTERPERSONAL COMMUNICATION

• This refers to direct one to one communication between two persons. There are three stages: Phatic , personal and intimate. This is the most direct form of communication which utilizes both verbal and non verbal methods. This forms of communication is also called as Dyadic.

Group Communication

• It takes place between two or more persons. The degree of directness and intimacy depends on the size of the group.

Mass Communication

• Group communication has been extended by the tools of mass communication: newspaper, Radio, Films, TV, and Internet.

What is theory ? • Theory is about what we know and how we know it. • Theories provide an abstract understanding of the communication process.• A lens through see the world, which highlights some things (and ignores others!). • A systematic summary about the nature of the communication process.

There are 3 types of theories:

1. Commonsense theory • Created by an individuals own personal

experience, Useful to us and are often a basis for our decisions about how to communicate, These theory’s are not supported by research.

2. Working theory

• Generalizations made in particular professions about the best techniques doing something, Practical and more systematic than commonsense theory.

3. Scholarly theory

• The theory has undergone systematic research, Provides more thorough accurate and abstract exp-They are often more complex and difficult to understand.

Communication Principles• Communication occurs within a context (when, where,

why and with whom)• Chronological context: time a which communication occurs• Physical context: location or setting of your communication• Functional context: purpose of the communication• Relational context: person(s) with whom you communicate and

your relationship• Cultural context: race, ethnicity, gender, age, sexual preference,

disabilities, etc.

Communication has its limitations

Communication can not solve all your interpersonal problems.

Many other skills are needed (for ex. Flexibility, forgiveness, open to change).

Other factors threaten stability of relationships Workplace relationships can be demanding.

Communication Barriers• Internal Noise• Occurs inside the sender and receiver.• Beliefs and values.• Faulty assumptions can lead to emotion.• Trigger or hot button words can evoke emotion.• Defensiveness

• External Noise• Occurs outside the sender and receiver.• Can be easier to control than internal noise.• Includes technology.

• Semantic Noise• Occurs when the receiver doesn’t understand a word or gesture.• Can happen with different cultures.• Technicians using jargon with laypeople

Dealing with communication barriers

• Focus on the objective• Unserstand the other party• Be organized• Seek feedback• Know yourself

Thank You...