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THE DETROIT PISTONS MARKETING CAMPAIGNOwen Hughes
CAMPAIGN GOALS
Increasing attendance is the primary goal of The Detroit Pistons Marketing Campaign.
INCREASE ATTENDANCE
The Pistons ranked near the bottom of the league in attendance for the 2014-15 season.
MEASURING SUCCESS IN OUR CAMPAIGN
RETAIN CUSTOMERS
Repeat customers are our most valuable and our campaign aims to increase those customers.
SOCIAL MEDIA OVERHAUL
SOCIAL MEDIA ADVERTISING
GOOGLE ADWORDS
Key Terms:
Basketball
Michigan
Tickets
Using the most popular search engine to target potential customers.
TARGET AUDIENCE-Recently employed college graduates
-Males with children
BUDGETOn-par with standard marketing budget for an NBA team
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