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Presentation given at EL/WLA Sports betting seminar in Marrakesh Marco. There is a fundamental shift taken place in how people consuse entertainment and games. This is an oppertunity for lotteries. Featurs social sports betting and mobile. I belive that the mobile web is just the web – displayed in a small device.
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Opportunity knocks...
Ólafur Andri Ragnarsson, co-founder & Chief Software Architect
Betware
Research papers
Visit http://www.olafurandri.com/
Internetdisruption
Internet betting is 14 years old
The web is only 21 years old
Opportunities for Innovation
There is a fundamental shift taking place
If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users
On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications
By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day
Even the more business orientated LinkedIn boats over 50 million international members
Every minute, 24 hours of content is uploaded to YouTube
TV is going online
Hulu streamed 1 billion videos in December 2009
Source: Economist, Beyond the Box
Copyright © 2010, Ólafur Andri Ragnarsson
Old media is going online
Copyright © 2010, Ólafur Andri Ragnarsson
Books are getting digital and going on-line
The on-line world is part of growing up
Digital natives are game natives
The Net Gen wants entertainment and play in their work, education and social life
The Net Gen has need for speed – not just in video games
On-line digital world is also changing older generations
Market response: Convergence
Zynga To Buy Social Gaming Developer Serious Business
Harrah’s Looks to Online Poker to Recover from Slump
Virtue Fusion gives Playtech its bingo wings
Newspaper gambles on online gambling
Dragonfish Partners With Prime Gaming for
Online Bingo
Headlines
Technology changes everything
Source: OECD http://www.oecd.org/sti/ict/broadband.
2001-Q2
2001-Q4
2002-Q2
2002-Q4
2003-Q2
2003-Q4
2004-Q2
2004-Q4
2005-Q2
2005-Q4
2006-Q2
2006-Q4
2007-Q2
2007-Q4
2008-Q2
2008-Q4
2009-Q2
0
5
10
15
20
25
30
35
40Netherlands
Denmark
Norway
Switzerland
Korea
Iceland
OECD
Broadband penetration, historical leading OECD countries through June 2009
Source : OECD
Broadband Access
Social Games
players compete with
other players
Integrate social features
Use the
social graph
80+ million
monthly
active users
Games are bigger than any other app category — both for the social web and for mobile devices
Mobile is in a renaissance period
The average iPhone user only spends 45% of his on-device time making voice calls
The iPhone Effect
The Mobile Phone Market
Super Smart Phones
4 billion connections5% are smart phones
400M daily circulations of all newspapers800M registered cars900M total cable/satellite TV subscribers1.1B of all types of computers (PC, netbooks...)1.2B total landline phones1.5B total TV sets1.7B total unique holders of credit cards2.1B total unique holders of bank accounts3.9B total FM radios in use
4+ billion connections
The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes
The iPhone Effect
Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408
Source: Morgan Stanley
By 2015 there will be more mobile devices on the Internet than computers
Sports betting is social – ultimate cross selling
Social Sports Betting
Betting together
Competing
Sharing(async)
The Indirect Push
Strategy
Instead of sending message to customers directly, let them do it
Bragging is built into sports-betting punters
http://www.olafurandri.com/?p=395
A new type of Retailer
Social Sports Betting is an opportunity
Mobile is an opportunity
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