Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou

www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727

All digital Roads Lead to YOU! TIPS & TRICKS With Social Media By @SofieAndreou

How many people’s twitter feeds is this this tweet distributed too? You have 2,000 followers and @GarlicsLdn has

2,000 followers on twitter!?

“@GarlicsLdn ‘s Slow Roasted Garlic Bisque is to die for!”

How many people’s twitter feeds is this this tweet distributed too? You have 2,000 followers and @GarlicsLdn has

2,000 followers on twitter!?

“.@GarlicsLdn ‘s Slow Roasted Garlic Bisque is to die for!”

Don’t start a Tweet you’re aiming OUT to all of your followers with someone’s handle.

Social Media Tips and Tricks

Please take photos or videos &

Mention @SofieAndreou

& Use the #OSWConf2014

Your Tribe will Retweet YOU!

Getting Heard

Strategy First – TIP

www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727

1. Why do you want online followers? State your purpose. 2. Who do you want following you and why will they follow you? 3. What social platforms will you use? (where are your followers) 4. How will you measure success? 5. Choose your Keywords 6. List your possible material creators? (Clients, Staff, Suppliers, Industry Experts, Media) 7. Who will be accountable for measuring and coordinating efforts? 8. List your ambassador/giants possibilities – those giants with a large number of social followers who will retweet or share your posts. 9. Create your schedule – how often can your organization post? Twice a day, three times a week?

Getting Found – TRICKS

• Link back to your site • Consistent Keyword • Photo or Video • Tribe to Share

1. Choose your voice & content WHY do people want to hear from you? WHAT are you the expert on? WHERE will you get your information (THIS IS KEY!) WHO’s information will you share (other then your own)? HOW will you present yourself?

2. See what works

Often 80 characters or less, with VIDEOs, Photos or Links KEY is to get them to ENGAGE with your Posts or Tweets

Share, Retweet, Like, Comment

3. How often can you post & what time? Facebook – twice a day max, three times a week min 10am, 2pm & 8pm are peek times Friday’s people are MOST likely to engage

Growth happens while they visit you!

Direct all digital active back HOME! - TIP

All digital roads lead back to your website. Create your Web within the Web! • Website should include a Blog

• Write simple blogs which include Images or Video experiences • Invite your community or clients as guest bloggers • Use those Articles as material for your Social Media

• Your Website Address should be everywhere physically & virtually • Links to your Website from Partners, Directories, Google, Social Media

www.SofieAndreou.com @SofieAndreou 705-931-0727

Growth through working as a Community – TIPS & TRICKS

Be each other’s public relations agents … whether on Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube or Pinterest.

Create a simple local Hashtag

Localize your Pins!

Tap each other by mentions

Give each other Excellent material to share

Tips, Videos, Photos, Lists, Insights, Behind the Scenes, Questions,

Coupons, Contests, Free Tickets, Articles, Event Info

Train your Staff & Clients to share their experiences

Different Staff share different items on different days

Listen for community & share or comment

Encourage clients to share experiences and share

Growth through working as a Community - TIPS

#LdnOnt

https://twitter.com/theartsproject

https://twitter.com/tourism_london

#OSWConf2014

https://twitter.com/OntSouthwest

Growth through working as a Community – TIPS

https://Pinterest.com/OntSouthwest

#LdnOnt

Growth through working as a Community – TRICKS

Growth through working as a Community - TRICKS

Growth through working as a Community

Targeting your Tribe - Trick

Keywords or die - TIP

Choose your Keywords and make sure they’re in your Website’s Text Description, Website Title, Page Titles, Image Titles, Keyword areas Find your keywords by going to google.adwords.keywordtools Keywords MUST be used in your Social Media Posts Keywords define your SEO

Keywords or die - TRICKS

OntSouthwest

/OntSouthwest

“Training” for Growth - TIP Tell your clients WHERE you are

• Hashtags Choose and promote a single official hashtag. It should be clear but concise. The TV show Glee uses #OSCARS to organize conversations around its episodes and stars.

• Accounts Your viewers may not know you’re on Twitter. Display your hashtag or username on air to convert fans into followers.

• Live-tweet Live-tweeting during a show shapes and drives the Twitter conversation and gives your fans a reason to follow you.

• Content Use Twitter to amplify the reach of content, assets and campaigns you’ve created from other marketing channels. Many marketers add hashtags to their TV ads and feature these commercials on Twitter to extend the life of a 30-second spot.

http://garlicsoflondon.com/home

“Training” Brand - TIP Consistency

Cool Stuff – GOOGLE! - TRICK

http://www.artsproject.ca/gallery/gallery-rentals

Cool Stuff – GOOGLE! - TRICK

http://www.artsproject.ca/gallery/gallery-rentals

Cool Stuff - Apps for Facebook http://woobox.com/pricing - TRICK

MUSTs on Twitter - TIP

• Keyword • Hashtag • Mention • Video or Photo • Link Back

MUSTs on Twitter - TIP

• Keyword • Hashtag • Mention • Video or Photo • Link Back

MUST! - Put your Events on Facebook

Then get Staff & Giants to SHARE! - TRICK

MUST! - Put your Events on Facebook

Then get Staff & Giants to SHARE! - TRICK

MUSTs on LinkedIn - TRICK

http://www.linkedin.com/company/tourism-and-events-queensland?trk=top_nav_home

http://www.linkedin.com/company/the-mount-business-&-conference-centre/products?trk=top_nav_products

MUSTs on LinkedIn - TRICK

http://www.tourismwindsoressex.com/wps/wcm/connect/twepi/twepi/home

You should leverage the POWER of Video - TRICKS

Magic of Video - TRICK

http://youtu.be/BSoT5R4bnXQ

VIDEO! • Canadians watch more VIDEO then any other country • People stay one your website 2mins longer when there’s a video • Video attached to a Social Media Post get shared more then

other Posts without • Videos should be under 2mins long • YouTube video on your Website or in your Blogs INCREASE your

SEO! • Videos are easy and cheap to make now!

• Animoto • YouTube • Vine

You should leverage the POWER of Video – TIPs & TRICKs

MUSTs on YouTube - TIPs

https://www.youtube.com/user/AtoZionTV

MUSTs on YouTube – Lists TRICKS

You should know - Who’s Online

You should know – Why they’re online

You should know – Your RESULTS

You should know – Your RESULTS - TIPS

You should know – Your RESULTS TRICKS

You should know – Your RESULTS TIPS

You should know – Your IMPACT TIPS

MUST Create YOUR KLOUT Account!

You should know – Your IMPACT TRICKS

You should manage & plan TIPS

You should manage & plan TIPS & TRICKS

You should manage & plan TRICKS

You should Promote - TRICKS

http://www.constantcontact.com/email-marketing

You should CAPTURE emails! - TRICKS

You could take my Online Social Media Training

http://www.socialmediabusinessinstitute.com/

My Services: • Social Media Setup • Social Media Posting & Monitoring • Online Marketing Strategies • Online Marketing Training • Online Marketing Coaching • Animoto & YouTube Video Services

You could use any one of my Social Media Services!

http://www.SofieAndreou.com/

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