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C h a l o N i k l o
Compiled by :Ayushi SrivastavaChandan PandeyGursimran Singh SethiJaya MauryaRaj SinghRohit Kumar
Contents
i. Introductionii. Service timelineiii. Consumer Behavioursiv. Major influencing factorsv. Buyers decision processvi. Henrey Assaels Analysisvii. Adoption Processviii.Conclusionix. Thank You
Introduction
Ola is the largest Indian online transportation network. It was founded on 3rd December 2010 by Bhavish Aggarwal (current CEO) and Ankit Bhati. As of 2014, the company had expanded to a network
of more than 200,000 cars across 100 cities. Ola is valued at $5 billion as of September 2015.
Timeline3rd Dec 2010 : Fastest growing cab network across India.2nd Jul 2014 : Gets a promising series of investments.17th Nov 2014 : Starts its pilot programme with auto services.3rd Mar 2015 : Acquires Taxi For Sure.20th Mar 2015 : Launches Ola Café in select cities.16th Apr 2015 : Raises another $400 million in funding.
14th May 2015 : Ola goes of Delhi roads.3rd Jul 2015 : Ratan Tata joins Ola as its newest investor.18th Nov 2015 : Reaches $5 billion valuation with fresh $500 million.4th Dec 2015 : Ola, Didi, Lyft, Grab Taxi join forces.
5th Apr 2016 : Ola e- rikshaws to hit Delhi
Streets.
Consumer Behaviour
Why do we need to study consumer behavior ?
Because no longer we can take the customer for
GRANTED.
Factors Influencing Consumer Behaviour
Buyers Decision Process
Problem recognition
Information Search
Evaluation of alternatives Purchase decision Post purchase
behavior
Recognise service providers
Internal Information
External Information
Cost Brand
Services Offers
Guarantee Service
Provided Rating
Quality Of Service Availability Conditions
Henry Assael Analysis
High Involvement
Low Involvement
Significant Differences between
Brands
Complex Buying Behaviour
Variety seeking buying behaviour
Few Differences between Brands
Dissonance reducing Buying Behaviour
Habitual Buying Behaviour
Adoption Process
Awareness
Interest(Seeks Info)
Evaluation
Trial
Adoption
CONCLUSION
FULFILL NEEDS
TRUSTFULL SERVICE
NUMBERS OF VARIETIES
ECONOMICAL
EFFORTLESS
THANK YOU
#chalo niklo
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