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Emerging Technologies – Strategy
Frances Bell, f.bell@salford.ac.uk
Image used under Creative Commons License from Edans 1Slide
AgendaMapping Strategy formation on to Tutorial Work
Stages in Strategy formationUnderstand the Client EnvironmentDevelop a Plan Stakeholder AnalysisMarket AnalysisProduct StrategyImplementation & SupportLife Cycle Planning
Summary
Slide 2
Strategy Formation Process
Slide 3
Stages from Touchstone document
Your work on Rob’s Records
Understand the Client Environment
Tutorial 5 8 Feb – 19 FebAnd 6 - 22 Feb – 5 MarInvestigate Business, Plan strategy
Develop a Plan
Stakeholder Analysis
Market Analysis Tutorial 7 - Design site using Powerpoint / Storyboards 8 – 19 MarProduct Strategy
Implementation & Support Tutorial 8 - Put Proof of Concept web site on Wordpress 22 Mar – 23 Apr
Life Cycle Planning
Understand the Client Environment
Scope
What problems does Rob’s Records wish/ need to solve ?
Need to consider key stakeholders and those who make a difference
Definition of stakeholder “A stakeholder is anyone who has an interest in your
project or will be affected by its deliverables or output.”
http://www.projectsmart.co.uk/what-is-stakeholder-management.html
Slide 4
http://www.queensofsounds.com
http://www.flickr.com/photos/11287317@N04/2586312073/
Elbow Roadieshttp://www.flickr.com/photos/samhinks/3464997655/
Develop a Plan Strategy formation is a project itself
Start with something and plan to shape it in conjunction with Rob (difficult for you – imagination, research)
Your plan mapped on to tutorial activities
Slide 5
Stakeholder Analysissolutions based on understanding of issues at hand
develop user personas
map stakeholders
criteria to help us choose tools and applications.
Slide 6http://www.punkrockshop.co.uk/
http://www.merchandiseonline.co.uk/
Market AnalysisWhat technologies, web services are available?
Do they offer real value and opportunities to Rob and Rob’s Records’ clients (and hence to him) ?
Who can make these work for Rob’s Records in strong partnerships?
What should Rob invest in?
Slide 7
Product StrategyWhat is Rob’s Records product as a business?
And what will be the product of the Emerging Technologies Strategy?
(You will need to use your imagination here as well as reading brief)
Example sites for different focus for Rob’s Records
On clients for bands http://www.silverdogmusic.co.uk/
On clients/ potential clients of Rob’s Records http://www.jjdpromotions.co.uk/ http://www.goomusic.net/
Slide 8
Implementation & Support
You are only asked to develop proof of concept in tutorial work but
Think about what is needed to put the strategy in placePartnershipsTraining /awareness raising of employees/ clients
Continued monitoring and support
Slide 9
Slide 10
http://www.punkrockshop.co.uk/
http://www.merchandiseonline.co.uk/
Life Cycle Planning Digital strategy is first step in iterative process
Slide 11
Identify potential solutions
Create roadmap to implement solutions
Implement strategy
Monitor
SummaryUse tutorial work and new techniques learned to develop understanding of emerging technologies strategy formation
Check brief but make your own assumptions where necessary about Rob’s Records
Relationship between changing technology environment and changing business environment
What changes / what remains constant?
Answers help determine effective adoption of emerging technologies
Slide 12
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