New Media as Game Changer for GenX Women in Higher Education

NEW MEDIA AS GAME CHANGER FOR GENX WOMEN

IN HIGHER ED

Mary L. Churchill

University of Venus

Worldviews Conference, Toronto, June 16 2011

Collaborative blog

Core Writers•Women•GenX•Higher Ed•Global

UVenus @Inside Higher Ed

Partnership with Inside Higher Ed

Pros• New readers• Broader audience

Cons• New readers• Broader audience

Twitter presence

Common interests

Starting Conversations

Building Community

Creating Readers

Finding Writers

Changing the Conversation

Writers on Twitter

Over 22 of our writers are on Twitter

Followers range from 10 to over 2000

Lively conversations in several time zones: USA/Canada/Mexico; UK/Europe/Middle East; Australia/Asia

Facebook Community

Facebook presence Crossover with Twitter Daily newsfeed

Most posts receive over 1,000

impressions

FB Sharing – posts are often shared

repeatedly

FB Demographics SnapshotGender

• 78% female; 15%male

Age

• Majority 25-44

Countries:

• US, • Canada, • Turkey, • Brazil, • UK, • Australia

Cities:

• Istanbul, • Boston, • Toronto, • Sao Paulo, • Edmonton

Languages:

• English, • Turkish, • Portuguese, • French, • German

Leveraging Opportunities

Live Q&A

Based on UVenus mission

UVenus writers

270+ comments in 3 hours

Global

Interactive

Insider knowledge

Community building

Building Community

Led by a moderator

Eliza Anyangwe

Began with introductions

Basic philosophies

Sharing Insider Knowledge

Quickly moved to sharing advice on specific problems

Knowledge sharing and community building led to

knowledge creation

Networking Wrap-up

Thanks Contact Sharing Networking Talk of follow-

upNow – book

talk

New Conversations

Leading the Pack – May 25

Melonie Fullick’s blog (Canada)

Community Building

Moving On Up: Women in the Academy -May 26Anamaria Dutceac Segesten at UVenus (Sweden)

Critique from within

Insider view

Global

Critical

Everyday life

Subjective

Interactive comments

Shared Tactics

Community Building

New ReadersNew Writers

New Knowledge

New Media

New Playing Field

Subjectivity Insider Knowledge

Community Building

Problem Solving

Traditional Media

Still relevant Conversation starter

Part of the story

Thank you!

Twitter: @mary_churchill Blog: uvenus.org Email: marylchurchill@gmail.com