Netflix, King Of Content

By John McDonald

NETFLIX, KING OF CONTENT

FOR THOSE WHO DON’T KNOW, NETFLIX IS…• A television and movie subscription service with a focus on original content, convenient

consumption, and a hassle free environment.

• Netflix offers…

Online streaming on any mobile device with internet access

Mail in DVD rentals

No commercial interruptions

No content limits

All for a monthly subscription price of $8.99

SOCIAL

SOCIAL MEDIA ADVERTISING• dlsdkfjskl

THE SITE Profile customization

Simple navigation

Responsive design

Emphasis on content

Search Engine Optimized

Crawlable links

Backlinks

Clear navigational hierarchy

Title tag under 75 characters

KEY PERFORMANCE INDICATORS

BLOGS• What do customers want to know?

What shows are being added?

What shows are being removed?

Behind the scene looks at the making of each show/movie

EMAIL MARKETING• What they currently do

Recommendations

• What they could do

Content creation information

Added content notices

MOBILE AND APP Responsive design

Accessible on any mobile device with internet capabilities

Functions and design identical to that of the website

RECOMMENDATIONS• Email Marketing

• Content creations and additions

• Social

• Make an email list and use social to direct followers to sign up

• Blogs

• Allow bloggers to get a behind the scenes look at the process of creating new shows and movies