MWA2013 Making it Pretty and Easy: Video for Museums on the Cheap

Making it Pretty and EasyVideo for Museums on the CheapMUSEUMS AND THE WEB ASIA 2013WORKSHOP

ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE COLLABORATIVEaclavatelli@bpoc.org

CONSERVATION REEL

VIDEO 101MUSEUMS AND THE WEB ASIA 2013WORKSHOP

ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE COLLABORATIVEaclavatelli@bpoc.org

So what is this “VIDEO” you speak of?

BASIC ELEMENTS OF VIDEO

SOUNDLIGHTSTABILITYCAMERA

WORK LIGHT

CAMERA

STABILITY

SOUND

SOUND

MICROPHONE

Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $24

STABILITY

TRIPODS

Velbon EX-330 ($40)

Joby GorillaPod ($30)

CAMERADSLR

Canon 3Ti ($600)

Canon 60D ($800 used)

Panasonic GH3 ($1500)

CAMERACONSUMER

PANASONIC V520 ($250)Also can livestream

CANON 8GB VIXIA HF R40($250)Has built in memory

CHECK THAT THESE HAVE MIC INPUTS

CAMERA(your phone)

KV Connection iPhone Mic adapter

LIGHT

SOUND

2 Microphones for interview recording

Audio-Technica Omnidirectional Lavalier Microphone ATR-3350+ Headphone Splitter

SOUND

ALWAYS USE HEADPHONES!

ALTERNATIVE METHODScameras are everywhere! Why not use them?

• Quicktime Screen Capture• YouTube Broadcast/Hangout• YouTube Capture Now• Google Hangout

QUICKTIME SCREEN RECORDING

YOUTUBE CAPTURE NOW

You Tube + Webcam + YouTube editor

YOUTUBE CAPTURE NOW

You Tube + Webcam + YouTube editor

YOUTUBE BROADCAST

AKA Hangouts on Air

GOOGLE HANGOUT

STYLES OF PRODUCTION

STYLES OF PRODUCTION

This is dictated by the types of technologies you have access to and the story you want to tell

• Formal• Documentation• Conversational• Casual/DIY• Family-Friendly

PHASES OF PRODUCTION

Pre-Production• Planning meetings• Scripting, Storyboarding

Production• Shooting footage• gathering supplemental content

Post-Production• Editing the acquired materials

into a final product. • Montage, graphics, color,

sound mixing, etc.

PRE-PRODUCTIONThis is the most important step of the process. If you have a clear vision before going into a project it will be much easier in all the other phases.

• GOAL What do you want to achieve?

• AUDIENCE Who do you want to tell your story to?

• CONTENT What do you want to say?

START WRITING

Start with a list of the facts and then…

• UNIQUE What is unexpected about the story?

• CONNECTION What will make your story resonate with the viewer?

• MEDIUM/CONTEXT What will tell the story best? Where should it be shown?

FIND THE STORY IN THE LIST

- Who is the protagonist?

- Where is there mystery?

- Save surprising elements to sprinkle throughout

- Look at your goal

When you finish, write it again from scratch… And then start again

WRITING THE SCRIPT

PRODUCTIONThis should be easy because you wrote out your plan

Right!?

BASIC FILM SCHOOL

Composition

• Space• Line• Light• Color & Tone

LINE

SPACE

SPACE

SPACE

LIGHT

LIGHT

COLOR & TONE

COLOR & TONE

COLOR & TONE

POST-PRODUCTION

• iMovie

• YouTube editor

• Premiere Pro

• In camera editing

https://www.youtube.com/watch?v=dQHrhjSTr8k

OTHER ELEMENTS

What are the tools you can use to tell your story?• Audio• Images• Text

• And of course… VIDEO!

WHY VIDEO!?!

• Time• Space• Movement• Sound effects• Close ups• Archive images• Process images

• STORIES!

WHY VIDEO?

Think about what is unique about the information that can be revealed better through sound or video.

• Sound effects• Close ups• Archive images• Process images

How can you creating an experience?

CONTEXT

CONTEXT CHANGES EVERYTHING• The Internet

• YouTube• iTunes U• Website

• In-Gallery Display• Custom Interface… Interactive?

CONTEXT

Where are you going to show this video?

• In-Gallery• Mobile Tour• On the internet – social media,

promotional, educational, what is the best online context for the video?

• YouTube• Vimeo• ArtBabble• Conservation Reel

EXAMPLES

Conservation Reel: 5-questions-kristen-adsit-graduate-fellowlight-bulbs-robert-irwins-light-and-space-iii (shot w/ iPhone)

The SD Museum of Art: http://youtu.be/HQYxbWwyl-w

The Gallery: http://youtu.be/0f4CGGFwf5I

The SD Air and Space Museum: http://youtu.be/MnafSWOAmDw

Tang Museum: http://artbabble.com/video/tang/tang-museum-carrie-moyer

INTERVIEWS

Carefully write your questions to help reach your goal

INTERVIEWS

This should be easy because you wrote out your plan

Right!?

5-questions-gregory-smith-phd-otto-n-frenzel-iii-senior-conservation-scientist

TIPS FOR PEOPLE IN THE VIDEONobody likes to be on camera, so how can you mitigate the pain?

• LUCKWear a favorite clothing item, or lucky charm.

• PRACTICE OUT LOUDBefore your subject is on set they should talk it through

• FOCUS ON THE INTERVIEWER(not the camera)

DIGITAL STORYTELLING

• GOAL What do you want to achieve?

• AUDIENCE Who do you want to tell your story to?

• CONTENT What do you want to say?

Digital Storytelling…· The story is really unique and unexpected. Unexpected content is one of the three ingredients for a successful viral according to Kevin Allocca in his great TED talk on what makes videos go viral on YouTube, a lesson that also works for other forms of content.

· The story is told in the public space, in ‘active communities’. The streets, Facebook, general

media: all the places where the story happens are easily accessible for most people and

designed to foster discussion. Unlike your own website or Tuesday night discussion group people come to these places for stories and are, therefore, more likely to respond to them.

· The story is about the audience. The most important lesson I took from Nancy Duarte’s brilliant book Resonate is to treat your audience as a hero whenever you tell them something. People

should not only be involved and directly addressed, it should be their story, the thing they are telling, to make it stand out. People usually listen to themselves.

· The story helps create real life connections, has a physical component. The most heavily discussed issue in Leuven, I believe each great story in the digital age needs a physical element to really turn people from simply interested into highly enthusiastic.

From the Museum of the Future Blog “Digital storytelling: How to tell a story that stands out in the digital age?“ by Jasper Visser

DIGITAL STORYTELLING

• Surprise the viewer• Make sure it is accessible• Participatory Discussion• Identify with the viewer’s story• Connect with the viewer’s everyday

• These all interconnect!

RESOURCEShttp://www.creativecow.net/

https://castingwords.com/

http://museumvideo.blogspot.com

http://conservationreel.org/content/how-get-started

http://smarthistory.khanacademy.org/create-your-own-content1.html

http://storycorps.org/great-questions/

Watch more museum videos, take notes!

http://artbabble.com/

NEXT LEVEL MANEUVERS

There is an entire community of amateur filmmakers who are discovering new tricks every day

http://lifehacker.com/5976937/these-diy-camera-stabilizers-get-you-stable-steady-video-on-the-cheap

http://lifehacker.com/5916232/use-furniture-sliders-to-make-a-cheap-camera-dolly

CONTACT

ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE COLLABORATIVEPhone: 619 331 1969Email: aclavatelli@bpoc.org@annachiaretta

http://www.bpoc.org