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Adelaide Atomey
Pop Music Conventions
• The video can often be concept-
based, exploring the realms of
fantasy.
• Narrative videos are also common.
Pop Music Conventions
Video
• In this case, the video will tend to
focus on an ordinary setting.
• Since many modern pop artists
are young, the setting of
narratives often cover an aspect
of teenage/young adult life, such
as love interests and parties.
The main artist is always featured
heavily in the video, if not the main
character in it. The video always puts
a lot of focus on them when they’re
present, using a lot of close-up shots
to show off their appearance.
Pop Music Conventions
Main Artist
The artist’s star image is often a
popular young person (typically
female) that is hanging out with her
friends and having fun. If they aren’t
wearing fashionable clothes, they’re
wearing vibrant costumes inspired by
catwalk fashion.
High-key lighting is common in pop
music videos. This is often
accompanied by vibrant colours.
Pop Music Conventions
Camerawork and Editing
Backgrounds added in during post-
production are also frequent, among
other special affects.
Dance Music Conventions
The video are often concept-
based. If there is a narrative,
it is often a loose and surreal
one.
Dance Music Conventions
Video
An example of this is the
Rather Be Video, in which the
main character hallucinates
seeing the band everywhere.
The main artists are rarely featured in
their own videos, and if they are
they’re never the main focus. In many
videos, the artists are never seen.
Dance Music Conventions
Main Artist
If they are shown, they’re often
shown performing their music. This
gives the videos aspects of a
performance-based one. The
performance is very rarely the basis
of the video, however.
High-key lighting is common in pop
music videos, like in pop videos.
Neon colours are the ones that are
seen most often, although other
lively colours can also be seen.
Dance Music Conventions
Camerawork and Editing
Post-production special effects aren’t
as frequently seen as they are in pop
videos, although they’re still
sometimes used.
Dance music videos often tend to reference other media, to
the point that the entire video works as a homage or
parody to a certain work. An example of this is David
Guetta’s Lovers On The Sun, which references spaghetti
western films.
Dance Music Conventions
Intertextual References
Rap/Hip-Hop Music Conventions
Rap and hip-hop videos are
almost always performance-
based. The artist(s) will be
seen singing as the video
goes on around them.
Rap/Hip-Hop Music Conventions
Video
The videos are more likely to
have an ordinary an ordinary
setting, and are often shot
on-location.
The artists are always the main focus
in these videos. This goes especially
in rap videos, where there are often
scenes comprised solely of the artist
rapping.
Rap/Hip-Hop Music Conventions
Main Artist
They are often seen wearing clothes
that are typical of young ‘gangsters’
– hoodies and t-shirts, with jeans or
tracksuit bottoms.
The lighting tends to be more natural
in rap videos, and definitely not as
bright as pop/dance videos.
Dark/black colours are often used as
backgrounds in these videos, which
can also make the artist stand out.
In hip-hop videos, however, you may
see brighter colours, if the artist is
female.
Rap/Hip-Hop Music Conventions
Camerawork and Editing
The pace of the editing tends to
speed up as the intensity of the
rapping does, if it does. Otherwise,
the pace is quite slow for a music
video.
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