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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop MPI World Forum Next Generation Event Session: Spread the Word: How to Leverage the Use of Social Media During Events Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: World Forum The Hague, Netherlands Date: 13 Jan 2013, 13:45 - 15:15 Description: A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage during your next event? In this interactive session, explore how you can create opportunities during your event that your participants would love to share. Learning Outcomes: 1. Understand the importance of tapping into the 2nd degree network of your participants and how to do that in a live experience. 2. Define a simple checklist of things to organize during your events to engage participants on social media. 3. Examine creative ideas for leveraging social media at your next event. Article related to session on HCIBS Blog: Spread the word: how can Social Media increase the reach of my event? Posted on April 24, 2013 by How Can I Be Social (HCIBS) Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you. Read more at: http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/
Citation preview
Gerrit Heijkoop, How Can I Be Social (HCIBS)
Spread the Word How to Leverage the Use of Social Media During Events
“Have you been active on the #MPIWFNGE
Social Media channels?”
Photos, Feedback and Findings
Twitter: @GHeijkoop Facebook: /HCIBS
story
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
why
What is the purpose of the knife? A. To make as many cuts as possible
B. To make eating an apple easier
C. To make cutting easier
D. To cut as fast as possible
E. To cut without getting hurt
F. All of the above
# votes: 27
Internet This text box will be used to describe the different message sending methods. TXT The applicable explanations will be inserted after you have started a session. Twitter It is possible to move, resize and modify the appearance of this text box.
Time: 45s
What is the purpose of the knife? A.
B.
C.
D.
E.
F.
To make as many cuts...
To make eating an apple...
To make cutting easier
To cut as fast as possible
To cut without getting...
All of the above
0.0%
63.0%
22.2%
0.0%
3.7%
11.1%
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
Stakeholder Community
Professional Development
why
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
SHARE!
2005
2013
change
AIDA still exists…
Attention Interest Desire Action Share
how
Lessons #Haren Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
What is the best type of content to share?
A. Short text
B. Photo
C. Video
D. Link
E. PDF file
# votes: 31
Internet This text box will be used to describe the different message sending methods. TXT The applicable explanations will be inserted after you have started a session. Twitter It is possible to move, resize and modify the appearance of this text box.
Time: 45s
What is the best type of content to share?
A.
B.
C.
D.
E.
Short text
Photo
Video
Link
PDF file
6.5%
77.4%
12.9%
3.2%
0.0%
what
how
“Me and …?”
wait …
What are we doing?
Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
Share an update on Social Media, which 1. Contains #MPIWFNGE 2. Exposes @MPINL & @WorldForum_ 3. Cannot mention it’s a ‘contest’ 4. Gets most likes or interaction before 17:00
#contest
wrap-up
Before we go …
receive slides & e-book “The Ultimate Social Media Roadmap”
gerrit@hcibs.com twitter: @gheijkoop #MPIWFNGE
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Spread the Word How to Leverage the Use of Social Media During Events
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