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my rush report!
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MODES OFENTRY INTO INTERNATIONAL MARKETS
THE INTERNET
• new channel for some organizations and the sole channel for a large number of innovative organizations.
•the marketing of goods produced in one country into another
EXPORTING
PIGGYBACKING
•your new product uses the existing distribution and logistics of another business.
LICENSING•is where your own organization charges a fee and/or royalty for the use of its technology, brand and/or expertise.
JOINT VENTURES
•to assist them to enter a new international market.
COUNTERTRADE•the organisation may expand operations by operating in markets where competition is less intense but currency based exchange is not possible.
OWNERSHIP
•this involves the greatest commitment in capital and managerial effort.
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