Mind the Gap

Publiekswerking en nieuwe media in musea

Kristof Michiels – IBBT-SMIT – iLab.o – Vrije universiteit Brussel

VACF

Virtual Arts Centre of the Future (VACF), with Vooruit Gent, 2005-2007

Dialogue between organisation(s) & audience

VACF

http://flickr.com http://last.fm

http://del.icio.ushttp://technorati.com

APIAPI

APIAPI

API

RSS

New media and the arts: a vision (VACF)

Web (2.0) Is not only about the supporting technology... but also a fundamental paradigm shift

Web 2.0 minus technology: Changing conditions: disruption Radical new possibilities: empowerment

For both individuals and organisations To create, publish, share, connect & interact

Open & transparant way of thinking

Relevance for (e-)culture? More than marketing

Networked society is becoming a reality...

Part of mission: ‘providing access to culture’

Culture is being created in new (digital) places

New (digital) actors emerge, old ones disappear

DUCHAMP: “creative act is not performed by an artists

alone. The spectator brings the work in contact with the

external world by deciphering and interpreting its inner

qualifications and thus contributes to the creative act.”

BANKSY: “A small group create, promote, purchase, exhibit and decide the succes of Art. Only a few hundred people in the world have any real say. When you go to an Art gallery you are simply a tourist looking at the trophy cabinet of a few millionaires.” (Banksy.co.uk)

From gatekeeper to curator and guide

Evolution towards a (online) conversation model that replaces the traditional broadcast model.

Exploit core competences and assets to the max Cherish and play expert role

Select: CURATOR Structure, combine and explain: GUIDE

Without being the traditional gatekeeper that decides what the audience gets to see

Play HUB-role -> ‘community discovery’ Collaborate with other organisations and actors

Museum as (virtual) social meeting space

Enabler for dialogue between: Audience Museum staff Artists

Let the audience be a co-guide The place where this dialogue happens is not so

important. No strict division between real-virtual participation. Both

are complementary

2009: era of museums on social networks

C. Shirky, Here comes everybody, 2008

2009: era of museums on social networks

Museums on http://twitter.com

2009: era of museums on social networks

Museums on http://twitter.com

2009: era of museums on social networks

Museums on http://twitter.com

2009: era of museums on social networks

Tate Britain, Science Museum on Facebook / National Gallery on YouTube

Not content but CONTACT is king?

“Main point of content is to offer people the opportunity to socialize. Content is an excuse for people to interact.” (Douglas Rushkoff)

“Main threat for traditional publishers is Facebook not Google” (Stephen Abram)

http://nl.netlog.com/museabrugge

http://nl.netlog.com/museabrugge

Damien Hirst @ Rijksmuseum Amsterdam

http://fortheloveofgod.nl

Brooklyn Museum

http://brooklynmuseum.org

bloggers@brooklynmuseum

http://www.brooklynmuseum.org/community/blogosphere/bloggers

1stfans: a socially networked museum membership

“Twitter being used as a conceptual art space”

Brooklyn Museum Collection API

Concluding…

ICT in the first place an instrument A very important instrument! Museum must learn how to use it wisely Instrument IS NOT goal Think about your mission, use new media to reach these goals Not expensive per se, but it takes time! Important to distinguish between:

instrument for communication instrument for participation – does that really happen?

Thank you!

Questions? Get in touch: kristof.michiels@ibbt.be Web: http://www.ibbt.be and http://smit.vub.ac.be Soon: http://edosia.org Download:http://slideshare.net/admkrm/

publiekswerking-en-nieuwe-media-in-musea