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MICRO LEVEL
APPLE=
TOTAL EXPERIENCE
PRODUCT
VERPAKKING & KLEUR
LOGO
APPLE STORES
PERSOONLIJKHEID
“Hi, I am a PC”I am boring, formal, cold, old, unreliable, slow, not inspiring
“Hi, I am a mac”I am cool, trendy, young, friendly, casual, reliable, fast, looking for fun
Opwinding Competentie
Gedistingeerd
OPWINDING
COMPETENTIE
GEDISTINGEERD
CULTUUR
POWER
UNIVERSALISME
STIMULATIE
ZELFSTURING
TRADITIE
SPIRITUALITEIT
LOYALITEIT
Twitter, donderdag 15/11/2012
Submissive
DominantD
ista
nt
Clos
e
Critical Expert
Friendly Guide
Cold Servant
Cooperative Question Answerer
MAAR…
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