Memnet april 2010 session 1

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Presentation by Lee Davies to the Memnet annual conference April 2010, looking at the challenges membership and professional bodies face in embracing social media.

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MemNet

please keep your BlackBerries and

other mobile devices on

#MemNet

who am I?

Lee Mark Daviesleedavies@ifl.ac.uk

@LeeDaviesIfLwww.facebook.com/lee.m.davies

43

..... and a bit

over 16

over 18

over 21

between 35 - 45

under 65

school

did quite well

part-time teaching

Highbury College

Whatever has this got to do with professional or membership bodies?

multipleidentities

statusnetworking

ProfessionalLearning

Environment

information overload!!

you will most likely be subjected to more new information today than a person would encounter during their entire life just over 200 years ago

so where should I start?

talk .....to your members

find outwhat they use.....

ask .....where they use it

identifyyour champions.....

Where do you most regularly use technology, in particular social media sites such as Facebook, Ning, You Tube, Twitter, etc?

At work 16%

At home 28%

Both 42%

Never/rarely 14%

Do you use web 2.0 technology and social media sites:

Personally 16%

Professionally 18%

Both 56%

Did not answer 10%

Which social media sites do you use?

Facebook 84% LinkedIn 76%

Twitter 50%

Ning 14% Yahoo Groups 14%

Blogger 8%

You Tube 54% Flickr 14%

what does a social media strategy

look like?

accepts as fact:

here to stay

FAD

needs senior buy inimportant

people C technology Dadd

value harness.....

accepts as fact:

here to stay

FAD

needs senior buy inimportant

people C technology Dadd

value harness.....

harness

the

tech

nolog

ies

mem

bers

use a

nd

own

understand the audience

set objectives

choose the (right) technology

determine the content

identify champions

launch and seed

describe success

web 3.0 (or even 2.5)

looking beyond the horizon towards.....

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