Managing your online profile

Managing your online profile

Sue Beckingham | @suebecksInvited Speaker: Chartered Association of Business Schools Leaders in Learning and Teaching Programme

Who am I

Begins with your online presence

Twitter

LinkedIn

Blog

Slideshare

http://www.alexa.com/topsites/global!will find

you!

Be mindful of how people search for information

What is Social Media?

Social software that supports group

communications Shirky C, 2003

Technologies that enable communication,

collaboration, participation and

sharing.Hughes A, 2009 for JISC

Social Media is

an ecologyfor enabling a "system of people, practices, values and

technologies in a particular local environment"

a mediumfor facilitating social connection and information interchange

a toolfor augmenting human social and collaborative abilities

Suter, Alexander and Kaplan, 2005

Social Media: An EcologyAn ecology, habitat, or studio is simply the space for

fostering connections.

Networks occur within something. They are influenced by the environment and context of an organization,

school, or classroom.

Certain ecologies are more conducive to forming connections. ... Connection barriers are aspects of an ecology. ... The nature of the ecology influences the

ease, type, and health of networks created (Siemans 2007)

Social Media gives more people a voice and provides a

powerful tool for value creation and competitive differentiation”

Advanced Human Technologies 2010

WEF 2016

Your personal choice of tools

Solis and Thomas http://www.theconversationprism.com

Communication Spectrum• Collaborating• Moderating• Negotiating• Debating• Commenting• Net meeting, Skyping,

Video Conferencing• Reviewing• Questioning

• Replying• Posting and Blogging• Networking• Contributing• Chatting• E-mailing• Tweeting/microblogging• Instant Messaging• Texting

Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy

the corporate office

the water cooler

the staff canteen

the bar

How can social media help us become Digital Scholars?

Established academic 'sharing' mechanisms

LinkedIn updates

Blog comments

Blogposts

Tweets

Slideshare

YouTube& Vimeo

Complementing the traditional we are now seeing a growing

use of social channels

Your personal level of involvement

• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives

Rahaf Harfoush @rahafharfoush 2016

Digital Behaviour

How are academics using social media?

Social media forums can provide a space for: • Idea exchanges• Q&As• Informal learning• Finding new scholarly activity• Feedback• Mentoring• Information finding• Networking • Collaborating• Promoting own work• Sharing work of others• Updating professional profile

Popular sites • Academia.edu• ResearchGate• Mendeley• LinkedIn• SlideShare• Twitter

• Google Communities• YouTube• Facebook• Blogger, WordPress• Pinterest• Instagram

Why

Many Twitter users don't share any information.

They consume.

• To search for Tweets mentioning a user, enter the user's username, preceded by the @ symbol, into the search box at the top of the page.

• If you see a hashtag in someone's Tweet, clicking it will perform a search for Tweets containing that exact hashtag.

• Use advanced search to filter for places, dates, keywords https://twitter.com/search-advanced

Building your

network takes time

@businessdocme

https://twitter.com/businessdocme/lists

https://about.me/DocPaul

"You have to be very careful in SM as there are no filters. It's impact is zero or huge in terms of what you contribute. You must engage with people that are counter to you and your beliefs."

Dr Paul Thomas

"Keep it 'real' and be authentic. You can spot 'corporate' or sterile accounts a mile off. Tweet regular, engage in a human way, don't cut and paste. I've had some wonder conversations in SM with people around the world and some of which are A-star authors and academics most of which show a human side that's humble."

Dr Paul Thomas

@LTHEchat https://lthechat.com/

Make good use of your bio

https://press.linkedin.com/about-linkedin

build connections

group discussions

collaboration opportunities

share your expertise

Why

Shining the spotlight on LinkedIn

MAKING CONNECTIONS

SKILLS AND ENDORSEMENTS

RECOMMENDATIONS

SEARCH GROUPS

DIGITAL SCHOLARSHIP

Complete your profile

• Complete your profile• Include keywords people will use to search for

you/your skills • Add your publications, projects and presentations• Claim your public url• Give and ask for recommendations• The interface keeps changing so do refer to the up

to date resources provided by LinkedIn https://help.linkedin.com/app/home

• 70+ million users visit each month• Over 18 million uploads in 40 content

categories• One of the top 100 most-visited websites

in the world.• over 80% of SlideShare’s visitors come

through targeted search.

http://www.slideshare.net/about

Why

• Social sharing - viewers are encouraged to share via LinkedIn, Twitter and Facebook so include your contact details within the presentation

• Findability - include keywords within your presentations to increase chances of it being found

• Stand out from the crowd - add your SlideShare presentations to LinkedIn

Why Blogging• Helps you to establish writing as a routine• A space to summarise and share

conference presentations and publications• Utilise multimedia such as video, audio

and images• Reflective space

Blogging: private, invite only or public

https://socialmediaforlearning.com/

Using social media to remain in good standing

Middleton and Beckingham 2015

Your Profile

• Bio - this is your elevator pitch so share your professional expertise

• Profile photo - help SEO and accessibility by adding alt text

• Interconnectedness - links to other profiles• Customise backgrounds - use to share additional

information (text and/or images)• Promote - add links to your email signature, website and

business card

Consider your audience

• colleagues within your discipline• other academics• students• prospective students (and parents)• professional bodies• policy makers• practioners• the general public

Understand your audience

The way you tell your story will depend on whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your profile to speak directly to them.

1. WHO could you connect with?2. WHAT would you gain from making new connections?3. WHERE could you make new connections?4. WHEN could you make new connections?5. WHY would you make new connections?6. HOW could new connections benefit your career?

Three important networks

OPERATIONAL NETWORK

DEVLOPMENTAL NETWORK

STRATEGIC NETWORK

Purpose Getting work done efficiently; maintaining the capacities and functions required of the group.

Enhancing personal and professional development; providing referrals to useful information and contacts,

Figuring out future priorities and challenges; getting stakeholder support fro them,

Location and temporal orientation

Connections are mostly internal and orientated towards current demands

Connections are mostly external and orientated toward current interests and potential future interests.

Connections are internal and external and orientated towards the future.

Players and recruitment Key connections are relatively nondiscretionary; they are prescribed mostly by the task and organisation structure, so it is very clear who is relevant

Key connections are mostly discretionary; it is not always clear who is relevant.

Key connections follow from the strategic context and the organisational environment , but specific membership is discretionary; it is not always clear who is relevant

Network attributes and key behaviours

Depth: building strong working relationships

Breadth: reaching out to contacts who can make referrals and introductions.

Leverage: creating inside-outside links.

Harvard Business Review 2011

Image source: Noah Sussman

3

1

2

Building a valuable network

Identify second degree connections

Weak Ties

YOU

Strong

Ties

Strong TiesFriends or peers are less likely to be able to provide new information or connections

Weak TiesMay be able to introduce you to new people with potential company information and potential job offerings

Onalytica 2016

Lead by example

The #SocMedHE15 communityNodeXL map

CREATE

CURATECOLLABORATE

COMMUNICATE

CONNECTSH

AR

EFEED

BA

CK

The 5C Framework Nerantzi and Beckingham 2014

QUESTIONS TO EXPLORE

• CONNECTINGAs a digital scholar how can I develop a professional online network?

• COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?

• CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?

• COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?

• CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?

Don't do social; be S.O.C.I.A.L.Since

reOpen

Collaborative

Interested

Authentic

Likeable

Afshar and Martin 2012: 31

"Being social consists of this set of attributes.

These help people connect and build relationships."

Shareology• Knowing what to share• Knowing when to share

TMI factor = too much information

Kramer 2016:79

A sharing learning communityprovides signposts to

conversations

examples

resources

images

video

Q&As

commenting

re-tweeting

re-sharing

liking

replying

http://jarche.com/2016/01/the-core-competency/

Benefits of Working Out LoudInternal: enterprise social network• peer-to-peer recognition• improved internal

communications• better working

relationships• humanised work• higher productivity• increased innovation and

collaboration

External: professional social networks

• build and extend professional networks

• opens virtual doors• crowd source information• breaks down

geographical barriers

To benefit from learning and working out loud we

also need to progress from selective hearing

to active listening

The Lurkerto be in a hidden place : to wait in a secret or hidden place especially in order to do something wrong or harmfulcomputers : to read messages written by other people on the Internet in a newsgroup, chat room, etc., without writing any messages yourself

Vicariousnessexperiences or felt by watching, hearing about, or reading about someone else rather than by doing something yourself

Is 'listening in' vicarious lurking???

Lurking XStalking X

Positive silent engagementObserving without active participation is part of the learning process

Positive Silent Engagement (PSE)

I would argue that positive silent engagement (PSE) is not only valuable,

but an essential component of digital connectedness.

We learn by listening. It is no different online

'getting' social media is a bit like learning to ride a bike

initial uncertainty and discomfort...

...but with persistence and determination, along with some support and encouragement,

it can be very rewarding

Sue Beckingham | @suebecksEducational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. 

Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham

Image sources: where uncited all images used are either public domain via Pixabay or author's own