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Presentation from Managing Mindsets - Cooperating effectively across cultures held during the 50th ICCA congress. #icca11 MONDAY 24/10/11
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Managing Mindsets
October 24, 2011
Danaë Huijser
CMC – Culture & Management
ConsultingCooperating effectively across cultures
Anticipated outcomes
• A better understanding of how culture affects cooperation;
• An awareness of how intercultural relations can be improved;
• Identify skills to build effective working relations across cultures.
My mission
Embracing the power of diversity
What is culture?Defining Culture
Culture and Management Styles
Social Norms and Values
Feel-good Zone
Beliefs
Norms
Values
Behaviour
Formality
Rituals
Language
Food
Dress
Music
Culture
Explicit:
What we can see
Implicit:
What people believe
???
Individual
Group
Universal
Personality
Culture
Human Nature
Awareness
Culture is who you are
The Family:
Archetype of Teams
The family concept crosses cultural borders:
Individuality (uniqueness, rights)
Community (belonging, duties)
Authority (responsibility, motivation)
Rules (systems, structure)
The Model of FreedomCulture is our feel good zone
Where we feel free, within the limitations set by our culture
ACTION
PROCESS
ROLETASK
Cultural identity
Balance rights and duties
I have the right to:-Do things my way-Speak up-Look after myself-Decide for myself
We have a duty to:-Be disciplined-Conform-Look after each other-Share responsibility
Task Role
Cultural Stereotypes: But, both British
Disagreement Harmony
What do you think?
Communication with a new business relation should be about the business. It is best to be straight to the point, to be direct, because that is most efficient.It saves time because all expectations are clear from the start, for all parties involved.
Communication in context
0
Action
Leadership styles
Risk taking
Responsability
Security
100
0
50
Ascribed
Achieved
National cultures
Netherlands
France
Germany
USA
100
0
50
France
Germany
Netherlands
USA
Ascribed
Achieved
Business cultures
Soldier & stock broker?
Pharmaceutic & advertising agency?
100
0
50
Soldier
Pharmaceutic
Advertising agency
Stock broker
Ascribed
Achieved
How would you propose a change in a process that was initiated by the chairperson (“his baby”) if:
The chairperson feels he has authority based on his success (achieved status)?
And what would you do differently if:
The chairperson feels he posseses a ‘Natural Authority’ (ascribed status)?
Discussion
Technical
Achieved
Natural
Ascribed
Communication in context
0
Process
The Car Accident
50
The Car Accident
You are the only witness and your best friend drives the car at 60 km p.h.. Would you testify to the lower figure?
50
45
70
73
75
90
87
93
S-Korea
Japan, Belgium
France
Spain
Germany
Netherlands
USA
Source: Fons Trompenaars - THT
Percentages saying: will not testify to lower figure
Communication in context
Decision making
Learning style
Time perception
0
100
50
Simple
Complex
National cultures
France
Germany
Japan
UK
0
100
50
UK
Germany
France
Japan
Simple
Complex
Business cultures
HQ & BU?
Salesman & Quality control?
0
100
50
HQ
BU
Sales
QC
Simple
Complex
Communication in context
Rules and exceptions
Time perception
Decision making
Learning style
0
Action
Process
The Model of FreedomCulture is our feel good zone
Where we feel free, within the limitations set by our culture
ACTION
PROCESS
ROLETASK
Appreciation
Value differences
RoleTask
Process
Action
Action
Focus on doing
Features:
Drive to achieve Decisive Fast: time is money Mistakes happen Risk taking Tangible and visible results count Future oriented
Complexity of Systems (100)
Individuality (100)
Community (100)
Achieved Authority
USAUSA
Process
Focus on thinking
Task Role
Action
Process
Features:
Value discussion and preparation Careful decision making, analytic Drive to prevent mistakes Time is an investment Past oriented The (intellectual) process counts
Complexity of Systems (100)
Individuality (100)
Community (100)
Achieved Authority
France
“I love my neighbourhood, I clean up”
Action
Process
Task
Focus on me
RoleTask
Task orientation:
Focus on individuality: the task defines the relationship
Features:
Direct style of communication Personal responsibility Focus on rights Belief in equality: “you may be different, but not ‘better’ than me”
Complexity of Systems (100)
Individuality (100)
Community (100)
Achieved Authority
NetherlandsUSA
Role
Focus on we
Action
Process
Task Role
Role orientation:
Focus on community
Features:
Clear role Focus on duties and responsibilities Quality and discpline count Conflicts are perceived as disruptive Indirect and formal communication
Complexity of Systems (100)
Individuality (100)
Community (100)
Achieved Authority
Japan
USA
Authenticity
Combine strengths
Culture is learnedCulture influences how we perceive the world
Creative perception and postponing judgment
Complexity of Systems (100)
Individuality (100)
Community (100)
Achieved Authority
France
USA
ADVANTAGE
Risk taking, fast decision making
ADVANTAGE
Details are analysed before decisions are made
DISADVANTAGE
Making mistakes is part of the game
DISADVANTAGE
Relatively slow process
Culture A Culture B
ADVANTAGE
Risk taking, fast decision making
ADVANTAGE
Details are analysed before decisions are made
DISADVANTAGE
Making mistakes is part of the game
DISADVANTAGE
Relatively slow process
Culture A Culture B
Creativity exercise
There are 10 glasses in a row. The first five glasses are empty and the last five are filled with water. How would you create a row of alternating empty and full glasses by only moving two of the glasses?
Tripple-A formula
Be aware of your own biases and the advantages of your preferred style
Appreciate other styles as possible ways to success: what you perceive as right does not make someone else’s perception wrong. Try not to judge.
Remain authentic: adopt, don’t adapt.
Danaë Huijser
www.cmc-eu.com
THANK YOUTHANK YOU
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