"Managing challenges maximizing impact" ALA summer 2014

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My presentation with Martin Garnar at the June 2014 American Library Association conference on the importance of and strategies for controversial programs in public libraries

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Managing Challenges, Maximizing Impact:Policies and Practices for Controversial Programming

Saturday, June 28; 10:30-11:30a.m.

Speakers:

Lesley WilliamsHead of Adult Services and Muslim Journeys Project Director, Evanston (Ill.) Public Library

Martin GarnarChair, ALA Committee on Professional EthicsReference Services Librarian and Professor of Library Science, Regis University

Presented by the ALA Public Programs Office and the ALA Office for Intellectual Freedom.

Dealing with ControversyPublic Library Programs That Challenge

Lesley Williams

Common Faux Pas

•One-sided publicity efforts.

•Panel not balanced.

•No clear vision for the program.

•Weak or overly polemical speaker.

•Ignorance of topic or of speaker – no surprises!

Be Prepared!

•Know your topic.

•Know your speakers.

•Know your institutional policies.

•Know your community.

•Know the law.

Dealing with Your Administration

•Relate program to your mission.

•“All publicity is good publicity.”

•No such thing as controversy-free.

•Community connections.

Dealing with the Media

•Have an elevator speech ready.

•Anticipate the “gotcha” questions.

•Stay on topic, on message.

•Have a “cheat sheet” handout.

Handling Tough Conversations

•Acknowledge the emotions involved.

•Acknowledge the controversy.

•Don’t expect miracles.

•Demand respect.

Work with Your Speakers

•Introduce your panel.

•Highlight their background, accomplishments.

•Use their experience.

•Ask them for humanizing stories, anecdotes.

Facilitator Strategies

•Review ground rules/agreements.

•Control the mic.

•Use written questions.

•Resist shout outs.

Sample Agreements for Dialogue

•Speak only for yourself, not for your “group.”

•Allow others to finish speaking.

•Ask questions to learn, not to convince others.

•Address people by the names and terms they prefer.

•Avoid assigning beliefs or motives to others.

•What’s said in the room stays in the room.

Icebreaker Questions

•What brings you here today?

•What do you hope to get out of today’s conversations?

•Can you tell us about a time when you felt you were “the only one” in the room, the office, the dorm. . .

•What do you love best about this town/college?

Some Key Phrases

•“Excuse me, but do you have a question?”

•“Please don’t generalize about any group.”

•“Does anyone have a different view?”

•“I appreciate your passion. Let’s give someone else the floor.”

Keeping Everyone Safe

•Hire security, make them visible.

•Greet everyone at the door; make eye contact.

•Speak calmly, keep your voice low.

•State your expectations and enforce them.

Resources

•Public Conversations project

http://www.publicconversations.org

•20,000 Dialogues

http://www.20000dialogues.org

•Dialogue Institute of the Southwest

http://www.interfaithdialog.org

“I disapprove of what you say, but I will defend to death your right to say it.”

Lesley WilliamsHead of Adult Services, Evanston Public Library847-448-8646lawilliams@cityofevanston.orgwww.facebook.com/crankylibrarianwww.linkedin.com/in/lesleyawilliams

Responding to Community Challenges

Martin Garnar

Goals of This Section

•Review potential scenarios and discuss options for response.

•Review resources from ALA.

•Field questions from the audience.

Scenario 1

A woman comes to the desk with one of your Muslim Journey books and says, “We don’t have any Muslims in this area. Why did you spend my tax dollars on this stuff?”

How do you respond?

Scenario 2

A man brandishing one of your Muslim Journey event posters storms into your office and says “You’re promoting a religion! That’s a violation of the separation of church and state!”

What’s your response?

Scenario 3

A woman walks up to your desk with 25 books on Christianity. She says that her church would like to donate them so that they can balance out the Muslim books from your grant.

What’s your response?

Scenario 4

After your screening of one of the Muslim Journey films, an audience member requests that the library put on a similar program for The Passion of The Christ.

What are the issues to consider when you respond?

Scenario 5

A man comes to your library with a list of books that are critical of Islam and asks them to be added to your collection so that “the other side of the story” is being told.

What are the issues to consider when you respond?

Resources from ALA: General

Intellectual Freedom Manual, http://ifmanual.org

Resources from ALA: General

Religion in American Libraries: Questions and Answers, http://www.ala.org/advocacy/intfreedom/librarybill/interpretations/meetingrooms/religion-q-a

ALA: Collection Development

Diversity of Collection Development: An Interpretation of the Library Bill of Rights, http://ifmanual.org/diversecollection

ALA: Collection Development

Public Library Collection Development Policies and Intellectual Freedom, http://ifmanual.org/plcdpif

ALA: Complaints and Media Relations

Guidelines for Responding to Complaints, http://ifmanual.org/guidelinecomplaint

ALA: Complaints and Media Relations

Privacy Tool Kit, http://www.ala.org/advocacy/privacyconfidentiality/toolkitsprivacy/privacy

Questions?

Contact Us

Martin Garnarmgarnar@regis.edu; 303-964-5459

Lesley Williamslawilliams@cityofevanston.org; 847-448-8646

Lainie Castlelcastle@ala.org; 312-280-5055

ALA OIFoif@ala.org; 312-280-4223

ALA PPOpublicprograms@ala.org; 312-280-5045

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