Making a Digital and Social Media Marketing book launch

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This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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External Environment Definition

Quiz!

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External Environment Definition

How is this book different?

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• Industry-led• Research-informed• Digital business maturity model

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• Industry-led• Research-informed• Digital business maturity model• Marketing first approach • Results-driven• Practical-turning knowledge into skills• 42 Cases from SMEs and Europe • Supported by a MOOC• Ethical challenges• An online active community

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Meet the editorsAleksej HeinzeSenior lecturer, University of Salford, UK

Gordon FletcherActing Dean of School, University of Salford, UK

Tahir RashidSenior lecturer Digital marketing & strategy University of Salford, UK

Ana CruzLecturer in Marketing, The University of Sheffield International Faculty, City College, Greece

20 contributors

5EU countries

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External Environment Definition

Who is this book for?

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External Environment Definition

YOU

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External Environment Definition

How can this book help you?

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• Student• Entrepreneur• Practitioner• SME• Educator

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Content1. Understanding Digital and Social Media Marketing Concepts 2. Identifying Business Needs3. Understanding Your Buyer Persona 4. Digital and Social Media Marketing Strategy 5. Campaign Planning and Project Management 6. Developing an Effective Digital Presence 7. Search Engine Optimisation: Strategy implementation 8. Social Media 9. Content Marketing 10. Paid Advertising: Search, social and affiliate 11. Mobile Marketing 12. Measuring Brand Awareness, Campaign Evaluation and Web

Analytics 13. Future Users, Content and Marketing

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External Environment Definition?

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http://my.mastersindigitalmarketing.org/

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Contact

Thank you

Email: acruz@city.academic.gr

Linked in: Ana Cruz