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MAGAZINE TIPSDMET 255
Advertisement Design
Ogilvy Method
1. Visual2. Caption3. Headline4. Copy5. Signature
Ogilvy Method
Design Techniques
Cut in ImageImage placementDrop shadow
Break up Image• Lines• Shapes• Matching Logo• Repetitive style
Splash of colorOpacity or Photoshop
Transparency
Extend LetteringCreate outlinesManipulate points
Cut out letters
Image inside of Letters
HuePhotoshopColor and Opacity
WatercolorVectors
PNG filesArrangementPhoto & vector
Image illusionPNG2 images
TypographyRetroColorFonts
TypographyImage inside letter
Text Wrap2 waysBolding font
If you don’t know how to do something…
• Please ask me• Look up tutorials on YouTube
• Ask a friend
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