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Keyword research is an important first step for any real estate SEO campaign. Before you can attempt to drive traffic to your site, you must know what you clients are "attracted" to and searching for online. In this LogicClassroom, we will go through the basic steps of initiating successful keyword research. We will discuss common mistakes and provide you with helpful insider tips that will improve your keyword use and, ultimately, your SEO campaign.
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USING KEYWORD STRATEGY TO IMPROVE
REAL ESTATE SEO
Presented by:Leah TagliarinoMarketing InternBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
T: 617.266.9166www.bostonlogic.com
Get new ideas for content
Reveal the competition
WHY DO WE NEED KEYWORD RESEARCH?
To focus our content on quality keywords
To evaluate the traffic of our keywords
To evaluate how competitive our keywords are
To find new keywords
T: 617.266.9166www.bostonlogic.com
COMMON MISTAKES
1. Choosing keywords that are too broad2. Choosing keywords with too much
competition3. Choosing keywords without enough
traffic4. Choosing keywords that don’t convert5. Trying to rank for one keyword at a time
Source: SEOmoz
T: 617.266.9166www.bostonlogic.com
LEARN THE RIGHT PRACTICE
T: 617.266.9166www.bostonlogic.com
UNDERSTANDING YOUR USERSoWho is visiting your site?oWhat kinds of words are they using?
WHERE TO START:CASE STUDY: STUDENT APARTMENTS
T: 617.266.9166www.bostonlogic.com
T: 617.266.9166www.bostonlogic.com
APPLY THE TECHNOLOGY…
USE GOOGLE TRENDS
Visually oriented Like AdWords Keyword Tool, displays keyword volume Compares keywords and shows search trends
T: 617.266.9166www.bostonlogic.com
MOVING FORWARD
T: 617.266.9166www.bostonlogic.com
HELPFUL INSIDER TIPS
REMEMBER…
QUESTIONS???
www.BostonLogic.com/blog
Leah Tagliarinoltagliarino@bostonlogic.comwww.bostonlogic.com 617.266.9166
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