Linkend in ppt

HOW (AND WHY) DO WE LINK ON LINKEDIN? INTERACTIONAL SOCIOLINGUISTICS AND SOCIAL NETWORKING

Anna Marie Trester,Georgetown University Department of Linguistics

Overview of the workshop

The Many Worlds of LinkedIn (April)

Suggested connections

Profile views

Newsfeed

Menu bar

Status update

Connections

LinkedIn is ALWAYS changing! (June)

Menu!

As linguists, we are interested in What was said What wasn’t What you could have said, but didn’t

Stories are a choice (just as it is a choice to tell them, it is a choice NOT to tell them)

And then, you make choices in HOW you tell them!

Some Lx concepts that will become relevant today

Information Given / Given Off Face Audience Design Referring Expressions Genre

Uncovering Interactional Norms

“like” “friending” Happy Birthday

Newsfeed

Endorsements “linking” Happy Work

Anniversary Newsfeed

Facebook LinkedIn

In both, norms for interaction are constantly being negotiatedAs linguists, we DESCRIBE these, we do not PROSCRIBE!

www.linkedin.com

Before we begin: A word about privacy settings

DOING THINGSwww.linkedin.com

DOING Things on LinkedIn Searching “People you may know” Posting Updates LinkedIn Today Researching

Companies, Jobs, Yourself!

TELLING YOUR STORY: YOUR PROFILEwww.linkedin.com

Picture – tells a story (engaging) personal vs. professional

Headline – not just your job title (positioning!)  LinkedIn: wizard or “Improve your profile”  Use of Keywords  Summary – pay attention to genre!

Experience (different from a resume)

Summary example 1

Summary Example 2

Summary Example 3

Summary Example 4

I evaluate domestic and international credentials… Evaluate domestic and international credentials… Evaluates domestic and international credentials… She evaluates domestic and international credentials… Alison evaluates domestic and international credentials… We evaluate domestic and international credentials… Domestic and international credential evaluation…

Talking about yourself on LinkedIn:Pronoun choices

CONNECTING – YOUR NETWORKwww.linkedin.com

Groups Join relevant groups: Ask Questions, Start a Group, Demonstrate “thought leadership”

Alumni Target by an industry or geographical location

Locations If you are planning to travel, or move

Some more tips – getting out “Link out” as much as possible within

the site Visuals: examples of your work  Public profile: Change the public name

they give you! And then get that link OUT

Remember: When you edit your profile, it sends a message to your network

SOME FINAL THOUGHTS

About LinkedIn Linked In multifaceted (many worlds

within it) At the same time nested (only one piece

of any person’s social media presence) Always understood in context: learn as

much as you can about the contexts in which your profile will be used and understood

Being on LinkedIn does not mean “I am looking for something”

Be generous Use what I have shared with you today

as a mechanism for getting feedback Get in there and…. ….PAY IT FORWARD!!!!