View
168
Download
6
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Welcome!
John Freeman, Charlottesville Albemarle Convention and Visitors Bureau
Experience Charlottesville
Simple
Most TD Catches By NFL Tight Ends 2011-2012
1. Rob Gronkowski: 28
2. Jimmy Graham: 20
3. Tony Gonzalez: 154. Antonio Gates: 14
UVA Urology
UVA Urology
Most Liked Posts Jan ‘13
Share
39%
39%
Our Strategy: Post Pictures
14,253 Likes
What Type Of Pictures?Puppies Mountains
What Type Of Pictures
Weather/Seasons
2,049 Likes
Right Nows2,440 Likes
What Type Of Pictures?
Content Calendar
Demographics
8:20 a.m.2:50 p.m.7:50 p.m.
Social Media Policy
Stay Relevant
1,871 Likes
Stay Relevant
43,311 Shares16,103 Likes
Stay Relevant
1,933 Likes
“Mature Content Strategy”
September 26, 2012
Calls To Action
Caption:“LIKE” If You Love
It! Another Publication has
named UVA “One of the Most
Beautiful Colleges in the US”
1,821 Likes
Calls To Action
16,419 Likes
Caption: “Click ‘like’ to thank him and all of our veterans”
Calls To Action
Caption:The lawn.
Prettiest Place in the World?
2,534 Likes
Calls To Action
Caption: “On This Lawn I Have
___________”
312 comments
Use Voice
Use Voice
Caption: “50 Shades of Hay”
1,112 Likes
Use Voice
Caption: “Your move, Rockies”
241 Shares
Talking About This
255,976 Talking About This
Results
October-December 2012:707,837 “Likes”, Comments or Shares112 Posts with over 1,000 likesViral Reach of 7.51 Million People
Fiscal Year 13:122.8 million impressions (0.014 cents per impression)Website traffic up 300+%
Results
Our Page Today
- No Expensive Slam Dunk Campaigns
Opportunities
Right Nows
Digital History Archives
Newsjacking
Hashtag Searches
Photo Library
Targeted Ads
Interns
Closing Thoughts
Yoshimoto Nara
Each One, Teach One
Dr. James Porter - University of Georgia
Make me irrelevant!
www.visitcharlottesville.org/jobs
Questions
John FreemanJohn.ed.freeman@gmail.com434-242-5245
Recommended