Jilke Ramon and Tom De Ruyck Festival of NewMR 2017

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Consumer Insights in your Pocket Galvin: an AI-driven Insight Activation Chatbot

Tom De Ruyck, InSites Consulting Jilke Ramon, InSites Consulting

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

“Automation does indeed substitute

for labor. However, automation also complements labor, raising economic

outputs in ways that often lead to higher demand for workers.”

Irving Wladawsky Berger

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Artificial Intelligence

Intelligence Augmentation

VERSUS

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

DISAPPOINTMENT

EXPERIMENTS

Linear versus Exponential growth

TIME

TEC

HN

OLO

GY

CA

PAB

ILIT

Y

AMAZEMENT

BUSINESS GROWTH

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

ARTIFICIAL

INTELLIGENCE

“Conversational interfaces will replace apps” Mark Zuckerberg CEO Facebook

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

“FIND ME SOME TILES ABOUT PACKAGING”

When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.

Case 3 LET’S MEET THE CONSUMER

We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

Case 1 SHOW ME THE LATEST NEW TILES

You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.

Case 2

Use cases Galvin

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Use cases Galvin

“FIND ME SOME TILES ABOUT PACKAGING”

When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.

Case 3 LET’S MEET THE CONSUMER

We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

Case 1 SHOW ME THE LATEST NEW TILES

You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.

Case 2

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Use cases Galvin

“FIND ME SOME TILES ABOUT PACKAGING”

When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.

Case 3 LET’S MEET THE CONSUMER

We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

Case 1 SHOW ME THE LATEST NEW TILES

You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.

Case 2

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

DAILY DIGEST

WHAT CAN THIS

BOT DO FOR US

today ANSWER

QUESTIONS PROVIDE

INSPIRATION

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

WHAT CAN THIS

BOT DO FOR US

tomorrow VOICE

CONTROL

MEMORY

ANSWER QUESTIONS 2.0

PERSONALITY

PROACTIVE SUGGESTIONS

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

“Hi Samantha”

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

THE END OF THE Powerpoint reports IS NEAR!

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Challenge accepted?

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Thank you!

Tom De Ruyck Twitter: @TomDeRuyck tom@insites.eu

Jilke Ramon Twitter: @JilkeR3 jilke@insites.eu

ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng

Festival of #NewMR 2017

Q&A

JilkeRamonInSitesConsul<ng

Be>yAdamouResearchThroughGaming

TomDeRuyckInSitesConsul<ng