Introduction to twitter for construction industry

Header here or textHeader here or textKatie Brown

Twitter: @KatieBrownTweetLinkedIn: KatieBrownBuilding Network: KatieBrownTcN: Katie Brown

katie@simplymarcomms.co.uk

An Introduction to Twitter for the UK Construction Industry

• What is Twitter

• Account set up

• Useful platforms for ‘tweeting’

• Gaining followers

• Linking your social networks

• Twitter etiquette

• Measurement and analysis

What we will cover

Why should you be on Twitter – A case study

• 3 million followers

• 20+ accounts

• $7 million worth of sales via Twitter

What is Twitter - The definition:

Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers.

Account set up

•

Setting your account up

• Full name•Username• Password• Email address

What to do next

Personalise

Join the Conversation

Engage

Personalise profile settings

• Profile

• Image

• Website

• Bio

‘Tweeting’

• 140 characters to send your message or ‘tweet’ as it is known

• Shorten your URL to save space within your tweet

• Tinyurl, Bit.ly or via Hootsuite / Tweetdeck

‘Tweeting’

• Include @username if you are mentioning another Twitter user

• Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)

Twitter in search results

Useful platforms to tweet from - www.tweetdeck.com

• Set up searches

• Use from Smart Phones

• Integrate Facebook

• Shorten urls

Useful platforms to tweet from - www.hootsuite.com

Finding influencers in the Construction Industry

• Listen to conversations

• Find construction and sector communities

• Identify industry influencers

• Be interesting and interested

• Ask questions

• Share

• Engage

• Recommend / RT

Gaining followers

Types of content (Social Media Objects)

Linking your social networks

• Use content from your blog as part of your Twitter

activity – feed this to your blog using

www.twitterfeed.com or http://dlvr.it

• Feed your tweets back to your blog (various

widgets / plugins will allow you to do this)

• Add regular content to your blog so that your

Twitterfeed is constantly in action

• Feed your tweets to your LinkedIn profile

Twitter Etiquette

• Avoid auto following

• Include the original author’s @username if you use the content of their

tweet (like referencing)

• Don’t automate direct messages (DM) to your followers

• Don’t bad mouth the competition

• Thank people if they RT your tweets

• #FF those that interest you

• Twitter Rules: http://help.twitter.com/forums/26257/entries/18311

Measurement & Analysis

• Google Analytics/Feedburner

• Bit.ly/Hootsuite/Dlvr.it/

• TwitterAnalyzer.com

• Slideshare, YouTube etc

• Hubspot – Twittergrader.com

• CTA’s on Main Website or Blog! You want enquiries and new

business!

Our favourite Construction / Built Environment ‘Tweeple’ can be found @

Other elements you should include as part of your marketing strategy

• Corporate blog

• HD video

• Optimised press releases

• Case studies

• Whitepapers

•Social Media Marketing Management•Online PR & SEO•PR Writing & Distribution•Social Media Marketing Strategy•Traditional PR•Corporate Blogs•Online Content Generation – all types

SMPR Social Media Marketing Services

Header here or textHeader here or textQ&A Session

Header here or textHeader here or textKatie Brown

Twitter: @KatieBrownTweetLinkedIn: KatieBrownBuilding Network: KatieBrownTcN: Katie BrownIndustry Today on Twitter: @IndustryToday

katie@simplymarcomms.co.uk