Introduction to integrated marketing workshop course details

INTRODUCTION TO

WORKSHOP INTEGRATEDMARKETING

WHO FRYING PAN ACADEMY IS A TWO YEAR OLD INITIATIVE

THAT IS BASED ON EXPERIENTIAL LEARNING

MORE THAN 100 WORKSHOPS CONDUCTED AT CORPORATE & ACADEMIC LEVELTHE FOCUS IS ON EXPERIENTIAL OR ON JOB BASED OR ON PROJECT BASED LEARNING APPROACH

WHAT

INTRODUCTION TO INTEGRATED MARKETING WORKSHOP GIVES A HOLISTIC VIEW OF HOW TO INCORPORATE DIGITAL INTO TRADITIONAL MARKETING

THE SESSION WILL HAVE A 90 MINUTE CLASSROOM SESSION FOLLOWED BY A 90 MINUTE LIVE WORKSHOP

MODULES

1. INTRODUCTION TO INTEGRATED MARKETING • Strategies in integrated marketing • Aligning business objectives • Case studies

2. INTRODUCTION TO DIGITAL MARKETING • How to measure success • Creating optimised campaigns

3. INTRODUCTION TO SOCIAL MEDIA • What is social media • Increasing traffic Vs Brand awareness • Case studies

4. INTRODUCTION TO ONLINE PR 5. INTRODUCTION TO ANALYTICAL TOOLS 6. INTRODUCTION TO MOBILE MARKETING

• Mobile Apps & domain introduction • Case studies

7. PLANNING A CAMPAIGN 8. CAMPAIGN BRIEF & LIVE TEAM PRESENTATION

• Team works on live project • Presents an integrated plan basis brief

9. INTRODUCTION TO HAPPINESS MARKETING 10.Q&A

CONTACT ANDRINE MENDEZ MAIL@ANDRINEMENDEZ.COM

Watch the promo here : http://youtu.be/hIJNO4xw2-0