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A presentation about how we can use game mechanics in areas that aren’t a game
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GAMI-FICA-TION– a presentation about how we can use game mechanics in areas that aren’t a game
C’n’B, Cologne, 23 June 2011
Martin Thörnkvist, @thornkvistwww.mediaevolution.se
AgendaGamificationGame mechanicsWhy gamify?Do’s and dont’sExamples
DefinitionGamification
Gamification
”The process of applying the basic elements that
make games fun and engaging to things that
aren’t considered a game.”
Game mechanicsWhy we’re playing
Why we’re playingPoints
Why we’re playingLevels
BadgesWhy we’re playing
LeaderboardsWhy we’re playing
ChallengesWhy we’re playing
Rethink!Ozma Game Design
RewardsWhy we’re playing
5 good reasonsWhy gamify?
Why gamify?
Increased use
Why gamify?
Increased loyalty
Why gamify?
Influencing use
Why gamify?
Viral sharing
Why gamify?
Identification
Again, togetherMechanics + reasons
”It’s the process of implementing game mechanics into non-gaming scenarios in
order to better engage audiences and solve problems”
Gamification
Do’s and don’tsWhat to think about before you start
It’s hardWhat to think about before you start
Not pointificationWhat to think about before you start
Not too simpleWhat to think about before you start
SurpriseWhat to think about before you start
Be concreteWhat to think about before you start
ForecastStill on planet earth, but more engaging
”while the last decade was the decade of social,
this decade will be the decade when the game
framework is built”- Seth Priebatsch
”By 2015, more than 50 percent of organizations that manage innovation
processes will gamify those processes”
- Gartner
”Anywhere there are people to be motivated,
you can use gamification. I you’re not, you’re leaving
money on the table”- Rajat Paharia
=Summary
Call on the basic human need to compete and playIt’s not only about points and badges
Think before you implement
Thanks.martin@mediaevolution.se
www.mediaevolution.se@thornkvist
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