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Lecture slides for Diploma Students in National Academy of Arts, Culture & Heritage. Created in 2011
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Digital Media (AWA 1092)
Introduction to Digital Media and the multimedia elements
Week 2
Weekly UpdatesWeek Title Assignme
nt2 Introduction to Digital Media and the multimedia elements
3 Digital graphic design and technology Brief Asg 1
4 Digital audio and technology
5 Digital video, animation and technology Submit Asg 1
6 Interactive multimedia and technology Brief Asg 2
7 Electronic media publishing
8 Social Media : Case study and impact Submit Asg 2
9 New Media art : Case study and impact Brief Asg 3
10-11 Fundamental of Creative Industry, Malaysia MIDTERM
12 Impact of Digital Media to culture and heritage
13-14 Multimedia management Submit Asg 3Presentation
15 Digital media as business in creative industry (Industrial Visit)
16 Future of Digital Media
Table of Content Introduction to Digital Media
History of Digital Media
Introduction to Multimedia
Multimedia elements
Introduction to Digital Media
What is Digital ?“Relating to or using signals or information represented by discrete values (digits) of a physical quantity, such as voltage or magnetic.”
Dictionary.com, 2011
Introduction to Digital Media
What is Media ?“Modern mass communication is the liberation of the communication form from its place of creation.”
Hirst & Harrisoon, 2007
Introduction to Digital Media
Digital Media
Introduction to Digital Media
+
Definition
Electronic media present in digital format including computer generated text, graphics, animation, sound and video.
Electronic data storage that the data can be processed and imported directly to computer. For example: Hardisk, DVD, PenDrive.
Introduction to Digital Media
Advertising or editorial material present in digital format such as via internet, mobile phone or through other form of data transfer
Example of Digital Media
Introduction to Digital Media
Does this a digital media ?
Introduction to Digital Media
History of Digital Media
The Evolution of Mediahttp://www.youtube.com/watch?v=japd126Nx1Y&feature=related
History of Digital Media
Introduction to Multimedia
Introduction to Multimedia
Definition “A computer based communications process that
incorporates text, graphics, sound, animation and audio.”
Introduction to Multimedia
“Using more than one medium of expression or communication."
“Multimedia means a combination of different forms of media presentations."
Examplehttp://www.youtube.com/watch?v=eDlaJlb1ezg
Introduction to Multimedia
Multimedia Elements
Multimedia Elements
Text
GRAPHIC
AUDIO
VIDEOANIMATION
TEXT
Multimedia Elements
“The original words of something written or printed, as opposed to a paraphrase, translation, revision, or condensation.”
Freedictionary.com, 2010
GRAPHIC
Multimedia Elements
Visual representation of information.
AUDIO
Multimedia Elements
Sound within acoustic range available for human audible sensory.
VIDEO
Multimedia Elements
The system of recording, reproducing, or broadcasting moving visual images on or from videotape (hardisk).
ANIMATION
Multimedia Elements
Moving images (in simple words)
“Animation refers to a simulated motion picture depicting movement of drawn (or simulated) objects.”
EduTech Wiki
Multimedia Elements
Example Multimedia AppMultimedia Elements
School kills creativity by Ken Robinsonhttp://www.youtube.com/watch?v=hkPvSCq5ZXk
Multimedia Elements
ActivitySketch your personal room that include a metaphor/representation of the multimedia elements
15 minutes
TextGRAPHIC
AUDIOVIDEOANIMATION
Thank YouPrepared by :
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