International Business

Selling Goods or Services Overseas

Copyright TDC Ltd 2009 All rights reservedwww.WarrenKnight.co.uk

Start-Up - Sales - International Business

Where do you Start?

Is it the right time?

• CNN• Disney• Hewlett Packard• MTV Networks• The Jim Henson Company

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Benefits to YOU

•Gain market share•New products•Lower cost of product•Diversifying risk

Product Life Cycle

Launch - Growth - Maturity - Decline

Product Life Cycle

Launch - Growth - Maturity - Decline

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5 Phases to International Business

1. PREPARATION1. PREPARATION

2. CULTURE2. CULTURE

3. STRATEGY3. STRATEGY4. CONNECT4. CONNECT

5. CULTIVATE5. CULTIVATE

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G ra n ts

K n o w yo ur P rod u ct

K n o w yo u r M a rke t

K n o w yo u r B us in e ss

PREPARATION

B u ying P atte rns

C o m m u n ica tion

U n d ers tan d ing

CULTUR E

E xpa n sio n O p tio ns

In te rn a l S ta ff

S o c ia l M e d ia & A ff ilia te M a rke ting

T ra d e S h o w s

M a rke t In tro d uc tion

STRATEGY

O n line S tra tag y Fe e db a ck

M a rke t R e se a rch F e ed b a ck

CO NNEC T

C o n tin u ed G ro w th

S a les

CULTIVAT E

Y O U R B U S IN E S S

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Phase 1

F in an ce

M a rke ting

S a les

B u s in e ss P lan

K n o w yo u r B us in e ss

L eg a l

C u s to m e rs

S ize

B a ckg rou nd

K n o w yo u r M a rke t

T a x C o d es

L au ng ua ge

Is it re a d y?

P rice

K n o w yo ur P rod u ct

L o ca l B od ies

T ra d e S h o w s

U K T I

T ra in To G a in

G ra n ts

P R E P A R A T IO N

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Phase 2

P o litn e ss

P e rso n a l L ife

T im e

A ttitu de

T ra d it io ns

U n d ers tan d ing

C o n flict

M iscom m u n ica tion

D iffe re n ces

M u ltilin g u a l

N o n -V e rb a l

C o m m u n ica tion

B a n k H o lid a ys

S e a so n a l

O n ce a ye ar

M o th e rs D ay

B a ck to S ch o o l

B u ying P a tte rns

C u ltu re

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Phase 3

E n g lish S p e ak ing

1 6 h ave th e E u ro

2 7 C ou n tries in E U

D ire c t co n ta ct

M a rke t In tro d uc tion

In te rn e t

U S A 2 5 00

T ra d e S h o w s

A ffilia te

P P C

T w itte r

F a ceb o ok

S o c ia l M e d iaA ffilia te M arke ting

T im e co n su m ing

C o s t e ffec tive

In te rn a l S ta ff

F ra n ch ise

D is trib u to r

A ge n t

L o ca l O ffice

S e ll D ire c t

E xpa n sio n O p tio ns

S tra te gy

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Phase 4

In te rg rity

A sk O p in ion

V e rb a l A ik ido

B u ild C o nve rsa tion

C o m m un ica te C le a rly

M a rke t R e se a rchF e e db a ck

C o ntin ue

H ig h R O I

L au ng ua ge

W e b s ite T ra ff ic

G o o g le A na lytics

O n line S tra te gyF e e db a ck

C o nn e ct

www.WarrenKnight.co.uk Copyright TDC Ltd 2009 All rights reserved

Phase 5

A d ju st

E xp ec ta tio ns

Q u a lity Q u es tio ns

C h an g es

S a les

U n d ers tan d D iffe ren ces

D iffe re n t P ro cess & L o g ic

B e F le x ib le

O p en to C h an ge

C o n tin u ed G ro w th

C u lt iva te

www.WarrenKnight.co.uk Copyright TDC Ltd 2009 All rights reserved

www.WarrenKnight.co.uk

Start-Up - Sales - International Business

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Copyright TDC Ltd 2009 All rights reservedCopyright TDC Ltd 2009 All rights reserved