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Interior Designers can be found easily by search engines if they follow a few basic best practices for local marketing. This presentation was given to the San Francisco Bay Area Interior Design Network, October 10, 2011 at Mimi's Cafe, San Mateo CA.
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Sirius Business Solutions, Inc.2011
Simplifying Online Marketing
Designer Network Meeting
October 10, 2011
Presented by Craig Ruess, Digital Marketing Professional
Sirius Business Solutions, Inc.2011
Local Marketing• How consumers buy now
Sirius Business Solutions, Inc.2011
Process
• How we market to today’s consumer buying behavior
Sirius Business Solutions, Inc.2011
Process
Sirius Business Solutions, Inc.2011
Analytics&
Updates
Website
Search•Local•SEO•PPC•Video
Social Media•Blogs•News•Reviews•PR•Forum
Traditional Media•Yellow Pages•Magazines•Newspapers•Community•Visibility
Reputation•Monitor•Contribute?•Yelp•Twitter•Industry
Newsletters•Lists•Clients•Segments•Frequency•Track
Sales•Calls•Demonstrations•Trade Shows•Mail
Process
Sirius Business Solutions, Inc.2011
Local Marketing• Digitization has resulted in media chaos
Sirius Business Solutions, Inc.2011
Local Marketing• Media chaos organized
Sirius Business Solutions, Inc.2011
• Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where).
• Examples– Interior decorating 94063– Kitchen design San Mateo CA– ADA designer Burlingame– Palo Alto interior designer– Bathroom decorator South Bay– 84,929 Interior design searches in SF Bay Area last month!
Local Search
Sirius Business Solutions, Inc.2011
• Blended Search (Close Up)Evolution of Google
Sirius Business Solutions, Inc.2011
• What it takes to be successful today
Local Search
Sirius Business Solutions, Inc.2011
• Need to Understand the “Local Search Ecosystem”
Local Search
Sirius Business Solutions, Inc.2011
• Need To Control First Page of Search Results
Local Search
Sirius Business Solutions, Inc.2011
Digital Data Management
• Website and Mobile Site
• Google Places Listing
• Citations
• Online Reputation
Sirius Business Solutions, Inc.2011
Digital Data Management• Names, Address & Phone Number (NAP) Consistency
Sirius Business Solutions, Inc.2011
Digital Data Management• Volume of Reviews from 3rd Party Websites
Sirius Business Solutions, Inc.2011
Digital Data Management• Volume of Citations
Sirius Business Solutions, Inc.2011
Sirius Business Solutions, Inc.2011
Sirius Business Solutions, Inc.2011
LinkedIn Header
Sirius Business Solutions, Inc.2011
LinkedIn Summary
Sirius Business Solutions, Inc.2011
Thank You
Questions?
Craig RuessCraig@SiriusBusiness.comTel. 650.321.4229LinkedIn http://www.linkedin.com/in/craigruessdigitalmarketingpro
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