insightful observations "a retail story"

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insightful observations

“a retail story”

Kat

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2 enticement …

novel naming, unique signage, attractive window displays say

“come on in”

Kat

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2 wooing the senses …

seductive displays, tantalizing aromas, ambient lighting say

“stay awhile”

Kat

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2 enthusiastic informers

brand believers who enthusiastically educate while promoting their products say

“trust me”

Kat

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2 incentives

sales, social consciousness, consignments, promotions say

“choose me”

Kat

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2 expert observation …

"I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else."

Sam Walton Founder of Wal-Mart