View
699
Download
4
Category
Tags:
Preview:
DESCRIPTION
I’ve used my GM case study as a backdrop to help companies inspire an innovative mindset in their people.
Citation preview
Leading Innovation & Value Creation
Andrew L. Urich, J.D.
Puterbaugh Professor of Ethics & Legal Studies
Spears School of BusinessOklahoma State University
aurich@okstate.eduwww.andrewurich.com
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
Innovation
Eliminate impediments to innovation
Collaboration Implementation Value Creation
Eliminate impediments to innovation
1. Understanding the Urgent Need for Innovation
2. Lack of engagement3. Apply “Real” Capitalist ideas within the
organization4. Overcoming fear and resistance to
change5. Facing reality
Organizational Restraints to InnovationBureaucracy & the Status Quo
Risk taker to Risk avoidance Cash poor to Cash comfortable Contribution to Playing favorites Opportunities to Problems Create value to Doing your job Marketing & sales to Finance & bean-counting Momentum to Inertia Working to Meetings END
GM: Smart People Trying Hard My first car: ’66 Cadillac Coupe de Ville I’ve rooted for GM ever since, but I never
bought another one of their cars
GM History
1950’s - Half of all cars in the US
GM History Things turned South with the Vega
Why is it So Hard to Face Reality?
Why is it So Hard to Face Reality?
“What we see depends mainly on what we look for.”
Sir John Lubbock (1834 – 1913)
English Archeologist
“When things change, the truth is what we need to change.”
Spencer JohnsonAuthor, Who Moved My Cheese
Focus on What Matters
Focus on What Matters
Focus on What Matters
Focus on What Matters
There is value creation in what you don’t do
Southwest Airlines: The King of “No!” No food No choice of planes No assigned seats No extra baggage No first class No shared reservation system No expensive equipment
Failure to say “no” leads to disaster
1999 “The most versatile vehicle on earth”“Lifestyle support vehicle”
1999 “The most versatile vehicle on earth”“Lifestyle support vehicle”
Why Don’t They Give Us an Owner’s Manual For Our Brain?
Recommended