Informing Through Storytelling

Making a Compelling Case

Office of the Chief Operating Officer

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Performance Objectives

At the end of this course, you should be able to:

Learn how to create a powerful and compelling case for a variety of situations.

Effectively analyze any level of data and make a compelling case based on what the data is telling you.

Identify your communication style and be able to adjust for your audience.

Identify types of visual aids to enhance your case. Learn how to effectively document your

compelling case.

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Session Agenda

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Listen to the Story

http://www.npr.org/templates/player/mediaPlayer.html?action=1&t=1&islist=false&id=4583249&m=4585427

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Introduction

List below some of the compelling cases or stories you tell most often.

List below some of the compelling cases or stories that are frequently told by a friend or partner.

What do you do (or does your friend or partner do) specifically to engage your audience as you are telling sharing your compelling cases or stories?

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Storytelling Defined

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Storytelling Elements

Storytelling is an interactive performance art form.

Storytelling is, by design, a co-creative process.

Storytelling is, by its nature, personal, interpretive, and uniquely human.

Storytelling is a process, a medium for sharing, interpreting, offering the content and meaning of a story to an audience.

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Storytelling Techniques

First-Person Narration

Dear DiaryFrametaleDialogue InterviewTelevision or

Theater Script

Poetry / Ballad

DialectModernizat

ion / Change Setting

The “Twist"Sequel /

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Storytelling Steps

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Create a Map and Practice

A Map is just like an outline to a paper – it starts to “frame” the story and gets the energy and information captured

Narrow your focus and strategyReview the story telling stepsPick at least one of the storytelling

techniquesPresent your story back to everyone

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Sentence at a time

Once upon a timeAnd every dayAnd then one dayBecause of thatBecause of thatUntil finallyFrom that day forward…

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Types of stories

Now – stories of fact…captures the current reality of aligned behaviors

Now – stories of contradiction…reveals inconsistencies and failings

Future – stories of possibility and the revolution…imagines new ideas, actions, changes, both big and small (ask what if…)

Future – stories of anxiety…reveals fears and worries

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Compelling Story

http://www.youtube.com/watch?v=kZlXWp6vFdE

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Communication Approaches

1.Passive2.Assertive3.Aggressive

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Communication Styles

DirectSpiritedConsiderateSystematic

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Enhancing Your Style

1. What is my most preferred style of communication?

2.  What are my strengths as a communicator?

3.  What are some areas for development?4.  What should I be careful about as I

present to others based on my style?5.  What will I specifically do to make sure I

am better matching my communication style with the audience I am communicating to?

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Visual Storytelling

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A Short Film…

http://www.youtube.com/watch?v=-QZ79GZMZZ4

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Visual Storytelling Tips

Choose a theme Decide on what elements convey the theme Create a feeling of movement or “something

happening” Share the story in whatever way feels right to

you Recognize that learning

storytelling techniques and developing your skill – whether in visual storytelling or some other form of storytelling – is a journey

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A New Way!

http://www.youtube.com/watch?v=i68a6M5FFBc

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Making Your Case!

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Action Planning

Take a few minutes to identify 2-3 actions you will implement based on what we have discussed today.

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