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Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.
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Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
INFORMAL METHODSOF OBSERVING PEOPLE
Participant- Observation
Focus Groups
In-Depth Interviews
METHODS
Level of Control
IN-DEPTH INTERVIEWS
IN-DEPTH INTERVIEWS
Set location
Create interview schedule
Analyze data
FOCUS GROUPS
FOCUS GROUPS
Determine type
Select & train staff
Create discussion
guide
Select participants
Set up room
Conduct & record Analyze data
PARTICIPANT-OBSERVATION
PARTICIPANT-OBSERVATION
Understand rules, roles & routines
Participate & take notes
Compare observations to what you expected
ThePersuaders
Chapter 4
CONTACT ME
Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: bnixon@georgiasouthern.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com
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