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Influencer Marketing Trends 2017
www.digitalvidya.com
“Marketers who have limited budgets will start looking at the trade offs of having 10 top influencers vs. picking 100s of smaller influencers who might give a better ROI for their campaign.”
Rahul Tripuraneni, Rahul Tripuraneni, Marketing Head - NNNOW.com
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“It is essential to set standard monitoring tools to measure positive impact and conversions through influencer marketing. Measuring the number of clicks and the increase in brand engagement will become vital for the brand.”
Swati Bhargava, Co-founder, CashKaro.com
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“Going narrow is better than gong broad, in the search for influencers.”
Dr. Vikram Venkateswaran, Marketing Leader
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“Upcoming areas like location based marketing, IoT, augmented reality etc offer tremendous scope for unleashing unimagined experiences and marketing ROI delivery”
Amit Ranjan, Co-Founder, Slideshare.com
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“Activating a dedicated group of influencers who would participate and contribute both short like quotes, tips, pics, or insights and long-form of content and build a strong content inventory”
Jaydip Sikdar, Marketing Lead, Adobe
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“Definition of influencer will change these are not not celebrities but people who have a niche targeted audience that your brand can benefit from and have no competition with each other.”
Avijit Arya, Chief Mogul, Internet Moguls
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“Easier and Affordable tools to identify the influencers and calculate ROI of a influencer marketing campaigns.”
Ravi Trivedi, Founder, PushEngage.com
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“SaaS-based platforms to give custom recommendations to brands about key influencers and top platforms based on industry and geography.”
Khushwant Sharma, Head Digital - LG Electronics India
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