IMC assignment by CBS students

IMC Assignment

Submitted to : Dr. Sandhir Sharma

Submitted By- Ecstasy Deepika ThakurMadhuri GargPratima SinghShanky GargRashpal Kaur

Promotion Marketing Association

INFORMATION AVAILABLE Legal News.

Upcoming Events.

Information about its 4 Member Areas.

Information about :

- Centres of Excellence

- Resources

CENTRES OF EXCELLENCE Shopper Marketing

Digital Marketing

Entertainment Marketing

Promotion Marketing

Experiential Marketing

Legal & Governmental Marketing

RESOURCES Webinars

Member Directory

Research

Councils and Chapters

Ask an Attorney

Ask a Marketer

Store

USEFULLNESS IN ACCORDANCE TO IMC Helpful in Providing information and advice to

marketers who plan, manage, and implement various programs.

Helps in identifying new trends in Marketing World.

Helping marketers Develop and Activate Promotional programs within an Integrated Marketing plan to achieve specific and measurable brand building results goals.

Contd… Centralized resource for Brands, Agencies and the public.

Touches all the aspects of an IMC Program be it entertainment.

OUTDOOR ADVERTISING

ASSOCIATION OF AMERICA

About OAAA Leading trade association representing the outdoor advertising industry.

Founded in 1891

Dedicated to promoting, protecting and advancing outdoor advertising interests in the US.

Nearly 800 member companies,

OAAA represents more than 90 percent of industry revenues.

What they focus on Government Affairs - Create a positive legislative, regulatory,

and legal environment for outdoor advertising.

Marketing -Create demand for outdoor advertising in order to increase market share.

Communications -Providing compelling and credible information about outdoor advertising.

Membership -To unite the overall outdoor advertising industry.

Operations- To improve outdoor advertising quality, appearance, safety, and effectiveness.

What they do Hold Events

Upcoming Master of marketing workshop Association of Hispanic Advertising Agencies conference Legal seminar Eyes on for sales professionals training

Provide analysis on ROI on various advertising channels Resource centre

Legislative and regulatory Marketing resource centre Creative resource centre Press/news centre

How does that help in IMC

Creating an effective outdoor advertising campaign As one get to know

• Legal implications

• Effective outdoor advertising tools

• ROI on chosen tool as detailed analysis is available on site

• Recent technological developments

• Expert opinion through seminars

• Updates

About dma Leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.

Provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917

Represents half of the Fortune 100 companies, as well as nonprofit organizations.

Each dollar spent on direct marketing yields, on average, a return on investment of $11.73, versus

ROI of $5.23 from non-direct marketing expenditures. That's the power of direct.

DMA is into Training services via seminars webinars direct marketing database

Conferences-Retail Marketing Conference (RMC); Digital Marketing Days New York Conference & Expo

International government relations, including the Federation of European Direct and Interactive Marketing (FEDMA)

Advocacy

Reputation Management

Education/professional development

Networking & market-making

Market intelligence/research

DMA and IMC * Advocacy

* Brand Building

* Education

* Networking

* Research and Information

* Discounts

* Marketing Opportunities

Thank You