Imagination and Innovation in Action

Imagination & Innovation in Action

Summit 09, BanffJennifer Martin

The New TELUS World of Science

Transforming, Engaging, Inspiring, Connecting

City of Calgary

Province of Alberta

Government of Canada

TELUS, Devon Canada, Suncor Energy, Werklund Foundation, NOVA Chemicals,

TD Bank Financial Group

Background…

$160M project

$21M to raise

Completion late 2011

Children & their Families

Teens

Adults

Background…

Explore and understand the fundamentals – experiment & play

Supporting next-generation innovation and workforce skills

Unravelling the complexity of 21st century issues and challenges

500,000 people will visit us annually• Another 1 million online • Another 50,000 offsite

200,000 through the Dome theatre a year

100,000 school children in curriculum-based programs• on-site and through remote connections

Success measures …

Where…

Image of site from above

A prime location, easily accessible

Where…

the redevelopment of a brownfield site

Double the square footage of the existing centre

LEED Gold – Public Infrastructure – 21st Century Science Centre

What …

Qualities: • flexibility (built with change in mind)• functionality (time shifting – teens)• aesthetics – scrim and roof, interior design• sustainable & revenue generating

What…

Emphasis is on: • changeability• currency (e.g. highlighting local discoveries)• partnerships & collaboration• technology as an enabler (e.g. distance learning)• a presence as well as a place

In all spaces…

LEED and more• Mission – to cultivate imagination leading to innovation• Public Expectation – where they are and are going• Government funding requirements

Digital Technology…

Technology to what end?1. Current, relevant and changing science content2. Develop ongoing relationship with our audiences3. Run and efficient & effective operation

Public Awareness

Knowledge

Action

Digital Technology…

The major questions we need to answer:• Capital Costs• Operating Costs

Capital $ Operating $

Public Interpretation

&Support

• Public Interpretation & Public Support

The New TELUS World of Science

Transforming, Engaging, Inspiring, Connecting