I'm a Recruiter, Not a Data Scientist!

Easy Ways to Make Sense of Admissions Data

I’m a Recruiter,

Not a Data Scientist!

Before We Begin

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About Collegis Education

A strategic operational partner.

Collegis Education is a strategic partner for institutions that face barriers to long-term success. Guided by our deep-rooted experience in higher education, our distinctive combination of marketing, technology and content expertise helps us craft holistic, institutionally aware solutions that help optimize and expand your reach. We do it all while preserving what matters most — the heart of your institutional mission and academic identity.

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Our presenter

Dan AntonsonManager, Marketing Technology

Collegis Education

Benefits of using data

Barriers to using data

Solutions

Repeatability

Accessibility

Context

Bring it all together

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What we’ll cover today:

July 2017 webinar: “How to Increase the Value of Data Captured by Admissions”

If you missed it, that’s ok

Links to the July webinar will be available at the end of this presentation.

Re: Data Quality

Data in higher edadmissions:You probably know more about data than you realize.

There is plenty of data to draw from in higher ed

Number of names on search lists

Number of applications received

Total enrollments

Admissions Data We All Know

Helps your team meet enrollment goals

Helps with expense management

Helps with managing workloads

Confirms assumptions (or points you in a better direction)

Benefits of Using Data

Accessibility

Repeatability

Context

Barriers to Using Data

Data will never be perfect.

Don’t obsess over tools.

Focus on Accessibility and Repeatability.

Better Questions = Better Answers

Questions bring focus to data

Questions give meaning to data

Questions help direct priority

Questions contain context

Questions drive tool choices

Why Questions Matter

We find and use data every single day

Your institution’s data may be more accessible than you thought.

What if you could search higher ed data?

How data answers the big question:

What is really driving enrollment?

Let’s dive in…

The following 12 slides capture the types of data visualizations that were covered in the live presentation that used the CollegisDiscovery Engine tool, but are not exact duplicates. While slides can be made from Collegis Discovery Engine, we opted to give you a more spontaneous look at how questions can guide a data visualization process. The graphs below are snapshots of data that we have used to answer questions similar to the ones we covered in our presentation.

Quickly view where your inquiries are coming from and when.

1. Track and monitor inquiries by source over time.

Understand your reach in terms of geography.

2. Map inquiries and starts by location.

See how inquiries flow into – and out of – your admissions process.

3. Compare inquiries and starts over time.

Monitor prospective students through various enrollment decisions.

4. Monitor leads in terms of sales stage.

Track where prospects are spending their time in the process.

5. Calculate the time between stages such as inquiry to app.

Verify which institutional offerings appeal to your prospects.

6. Measure interest progression in a term or program.

What marketing sources are driving inquiries?

Where are the bottlenecks in our admissions pipeline?

Where are our most interested prospects locally, regionally and nationally?

New Questions We’re Hearing

To see four more examples, check our blog article titled:

“The Top 10 Dashboards You Need to Grow Enrollment”

More available

Barriers to recognize: focus, repeatability, accessibility and context

Questions are key - keep asking questions until you get useful answers

Dashboards and visualizations help offset the barriers (focus, repeatability, accessibility and context)

Key Points from Today

Questions?

To access our July 2017 webinar,

“How to Increase the Value

of Data Captured by Admissions,”

click here for the recording.

The slides are available on SlideShare.

More Data Basics

If you are interested in the data visualization tool we used today, contact info@collegiseducation.com and ask about:

Collegis Discovery Engine

About Our Data Tool

Thank You.

CollegisEducation.com

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