How web content influences the buying process

how web content influences the buying process

soong hay wong | october 22, 2010

purchase cycle

webpage

shoppers

customers

the ‘3 second rule’

know your buyers

buyers’ learning style

the fixersaxe

buyers’ learning style

cheese & burgerwisconsin milk marketing board

develop personality

esty : indie marketplace

tell your story

Drink Wise

interactive blog

danny choo ‘blogger’

interactive brand

jordan ‘history of fight’

feedback loops

CONTACT US

iwantdiscount@abc.com

Sign up for latest deals:

customer community

woot! in-house community

go viral

really simple syndication

call to action

closing the deal

step one

step two

step three

post purchase dialogue

track, track track

• 3 second rule• know your buyers• develop site personality• tell a story• listen to feedback• simple call to action• continue a post purchase dialogue• monitor site performance

recap

thank you.