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Selecting a new CMS
Date: November 7 2012
fredag 7. april 2023
Terminalen: a nationwide multi brand dealership chainwww.terminalen.dk ▪ www.jaguarlandrover.dk
2
fredag 7. april 2023
Bayern AutoGroup: The largest BMW/MINI dealership chain in Denmarkwww.bag.dk
3
fredag 7. april 2023
Importer of Jaguar in Scandinaviawww.jaguar-cars.dk ▪ www.jaguar.se ▪ www.jaguar.no
4
fredag 7. april 20235
Importer of Land Rover in Scandinaviawww.landrover.dk ▪ www.landrover.se ▪ www.landrover.no
fredag 7. april 20236
Importer of Hyundai in Denmarkwww.hyundai.dk
Handling online activities locally caused a patchwork of systems and external partners (2011)
Hyundai.dk
CMS: Umbraco
Fab:it
Analyse: GA
SEM: Outrider
eCRM: Globase
Daglig drift: Hyundai
Teknisk support: Kraftværk
Reklamebureau: Mindshare
Terminalen.dk
CMS: Drupal
Guava
Analyse: GA+Adform
SEM: Intern GA konto
eCRM: i CMS
Daglig drift: Graphic House
Teknisk support:Graphic House
Reklamebureau
Landrover.dk
CMS: TYPO3
Curanet
Analyse: GA+Adform
SEM: Intern BCI
eCRM: Zoomio
Daglig drift:BCI
Teknisk support: Masters
Reklamebureau: Masters
Landrover.no+se
CMS: Alterian
Landrover
Analyse: GA (UK)
SEM: Landrover UK
eCRM: Zoomio (Wunderman
UK)
Daglig drift:Landrover UK
Teknisk support: Content (UK
bureau)
Reklamebureau: Landrover UK
Jaguar.com/se
CMS: Alterian
Jaguar
Analyse: GA (UK)
SEM: Jaguar UK
eCRM: Jaguar UK
Daglig drift: Jaguar UK
Teknisk support:Jaguar UK
Reklamebureau: Landrover UK
NC.dk
CMS: Typo3
CMSHouse
Analyse: GA (UK)
SEM: N.a.
eCRM: N.a.
Daglig drift: NCG
Teknisk support: CMS house
Reklamebureau: N.a.
Bmwshoponline.dk
CMS/E-commerce: Magento
Magentohotel.dk
Analyse: Ingen
SEM: N.a.
eCRM: N.a.
Daglig drift: Magtools/Shopbi
z
Teknisk support: Magtools/Shopbi
z
Reklamebureau: Magtools/Shopbi
z
CMS
Hosting
Analytics
SEM
eCRM
Operation
Tech support
Online agency
fredag 7. april 2023
Centralization or decentralization?
8
• The technical set up will be simplified to avoid the handling of many different online platforms
• Lower online spending as a result of fewer systems and external partner relations
• One online platform for all makes re-use of components and joint functionality possible
• Developing components that can be use on more than one site also means a higher spend on the single component – and hopefully a better usability in the end
• Every company/website should be able to choose its own technical platform to support the specific need of dealer websites and importer websites
• Developing components and new features to a single website can be done at a faster pace and much more dynamic
Simplicity and shared functionality will reduce overhead and secure better websites
Handling online activities locally results in a speedy and agile development process
fredag 7. april 2023
Draft of a future dealer websiteFront page shows core functions and focuses generating leads
9
Campaign slider (video, targeted
content, inspiration)
Top models and brands will lead the user to search and
configuration
Footer (about us, PR, top menu, find
dealer)
Targeted content
Login to My SiteTop menu with focus
on core functions
Other components on the site
ILLUSTRATION
fredag 7. april 2023
Simplifying the technical set upRe-use of components and functionality. Organizational synergies.
11
Hyundai.dk Landrover.dk/se/no Jaguar.dk/se/no Terminalen.dk Bmwshoponline.d
k Bag.dk Jaguarlandrover.dk Leasingzonen.dk NC.dk
CMS
Hosting
Analyses
SEM
eCRM
Operation
Tech support
CMS + E-commerce platform
Hosting partner
Google Analytics +Adform
SEM and SEO
eCRM platform
NCG Online
Technical partner
Importer websites: Dealer websites: Other websites:
• Simplified technical set up• Fewer partner relationships• Joint online efforts with clearly
defined rolls for each sites• Synergies in both operations
and in the development of new components and features
fredag 7. april 2023
One partner fits all
12
Technical tasks must be centralized and one joint partner appointed:• Implementing web design• Developing and implementing IA• Operation and support
One IT and design partner for all websites in NCG on a joint technical platform
Importer websites share IA, but have unique design according to brand CI
Dealer websites share IA, but have unique design and ToV
All sites share the same technical platform
fredag 7. april 2023
What we were looking for in a new CNS
13
Content Support rich media for inspiration and campaigns Support functionality such as ”My Site” and search Logistics and transactions in an e-commerce solution Automated workflows Roll based access
System integration Car manufacturers content and services Use car database eCRM Axapta og MOSS integration Micro sites/marketing sites Sociale components og social websites Affiliates (e.g. Bilbasen)
Sales tools Advanced product configurator based on multidimensional data My Site – user login og profile Campaign management (promotions and after sales campaigns) Targeting (eCRM) Tracking og raporting SEO
Customer Service Support various contact point such as chat, phone, email
fredag 7. april 2023
Content Management Systemer – Market reviewFocusing on mid market .NET baseed CMS, preferably open source
14
CMS selection criteria: Interaction between IT and technical CMS competences that the IT integrator recommends Mid market CMS med wide range to secure access to the best practice regarding development Baseed on .NET Re-use of existing components and functionality
EPIServer- Attractive prices- High quality- .NET
Fatwire- Innovativ- Stærk funktionalitet- Udfordring på usability
Sitecore- Høj brugervenlighed- Stor vifte af produkter- SharePoint connector
Open Text- Enterprise CMS- Integration to SAP- Wide range of products
Joomla- Core CMS functions- Open Source,
PHP/MySQL
Umbraco- Danish CMS with
international reach udbredelse
- Open Source- .NET
Umbraco
Ente
rpri
se
Mid
m
ark
et
Microsoft MOSSOpen Text
FatwireSitecoreEPI-server
Umbraco
Joomla
Open Source Licens
fredag 7. april 2023
Going through a pitch with the top 5 suplliers. The project was scoped and prices negotiated.
15
Online strategy approved
Business requirements
Prequalification and selecting
Negotiation
Board of Director approvement and high level project plan
Rating af IT løsning Vægtning Kraftværk Adapt Alpha SolutionsOverblik og forståelse
Overblik og forståelse for opgaven 10,0% 1,8 4,0 4,0Teknisk forståelse 10,0% 3,3 3,0 5,0Brug af standard komponeneter i løsningen 10,0% 2,3 3,0 4,0
LøsningDataudveksling 10,0% 2,7 3,0 4,0Skalerbarhed 10,0% 1,5 3,0 4,0Fremtidige udvikling og vedligeholdelse 10,0% 2,0 3,0 4,0
Ressourcer og erfaringerKrav til involvering fra kunden 5,0% 2,0 4,0 3,0Menneskelige ressourcer 5,0% 3,3 3,0 4,0Erfaringer med lignende løsninger (referencer) 5,0% 3,8 3,0 5,0
Risiko og deadlineRealistisk risikovurdering 5,0% 3,3 4,0 4,0Overholdelse af deadline 5,0% 2,8 3,0 3,0
Økonomisk status og prisØkonomisk Status 5,0% 2,5 4,0 4,0Pris 5,0% 2,5 2,0 3,0
Subjektiv vurderingSubjektiv vurdering 5,0% 2,0 3,0 4,0
35 45 55
Total 100,0% 2,4 3,2 4,0
Rating af IT løsning Vægtning Kraftværk Adapt Alpha SolutionsOverblik og forståelse
Overblik og forståelse for opgaven 10,0% 1,8 4,0 4,0Teknisk forståelse 10,0% 3,3 3,0 5,0Brug af standard komponeneter i løsningen 10,0% 2,3 3,0 4,0
LøsningDataudveksling 10,0% 2,7 3,0 4,0Skalerbarhed 10,0% 1,5 3,0 4,0Fremtidige udvikling og vedligeholdelse 10,0% 2,0 3,0 4,0
Ressourcer og erfaringerKrav til involvering fra kunden 5,0% 2,0 4,0 3,0Menneskelige ressourcer 5,0% 3,3 3,0 4,0Erfaringer med lignende løsninger (referencer) 5,0% 3,8 3,0 5,0
Risiko og deadlineRealistisk risikovurdering 5,0% 3,3 4,0 4,0Overholdelse af deadline 5,0% 2,8 3,0 3,0
Økonomisk status og prisØkonomisk Status 5,0% 2,5 4,0 4,0Pris 5,0% 2,5 2,0 3,0
Subjektiv vurderingSubjektiv vurdering 5,0% 2,0 3,0 4,0
35 45 55
Total 100,0% 2,4 3,2 4,0
Rating af IT løsning Vægtning Kraftværk Adapt Alpha SolutionsOverblik og forståelse
Overblik og forståelse for opgaven 10,0% 1,8 4,0 4,0Teknisk forståelse 10,0% 3,3 3,0 5,0Brug af standard komponeneter i løsningen 10,0% 2,3 3,0 4,0
LøsningDataudveksling 10,0% 2,7 3,0 4,0Skalerbarhed 10,0% 1,5 3,0 4,0Fremtidige udvikling og vedligeholdelse 10,0% 2,0 3,0 4,0
Ressourcer og erfaringerKrav til involvering fra kunden 5,0% 2,0 4,0 3,0Menneskelige ressourcer 5,0% 3,3 3,0 4,0Erfaringer med lignende løsninger (referencer) 5,0% 3,8 3,0 5,0
Risiko og deadlineRealistisk risikovurdering 5,0% 3,3 4,0 4,0Overholdelse af deadline 5,0% 2,8 3,0 3,0
Økonomisk status og prisØkonomisk Status 5,0% 2,5 4,0 4,0Pris 5,0% 2,5 2,0 3,0
Subjektiv vurderingSubjektiv vurdering 5,0% 2,0 3,0 4,0
35 45 55
Total 100,0% 2,4 3,2 4,0
Line HeimerOnline ManagerMob 42 14 11 53E-mail lhe@nc.dk
Thank you
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