How to Transform your Presentations into Stories

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How to Transform your Presentations into Stories

ISGlobal Training 2013-2014

Before you start…

think about them!

Adapt your presentation to your AUDIENCE.It’s not the same to talk to a group of college kids as it is to a committee of experts.

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(terror)

Once you have defined your target audience…

…structure your talk

Source: web.viu.ca/ba/bearaware/activities_content.html

…then all you’ll have to do is join the dots…

…to weave your storySource: web.viu.ca/ba/bearaware/activities_content.html

Because the structure of a presentation

1. Opening

2. Plot

3. Ending

…is similar to that of a story:

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All you need to get started

(is this)

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The hook

Gotcha!

…is an opening idea designed to surprise and engage your audience from the outset.

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The hook

“Somewhere in la Mancha, in a place

whose name I do not care to

remember,…”

is the equivalent of the

opening sentence of a story or a novel

“Call me Ishmael”

“As Gregor Samsa awoke one morning from uneasy dreams, he found himself transformed in his bed into a gigantic insect-like creature”

“I’m an invisible man”

“I ask children to forgive me for dedicating this book to a grown-up”

a sentence…

http://www.youtube.com/watch?v=OIV6peKMj9M

A good hook can be…

Tutankhamen

Source: Google Images

Caravaggio

Oliver Cromwell

What do these people have in common?

a puzzle…

http://www.ted.com/talks/bill_davenhall_your_health_depends_on_where_you_live.html

a personal story…

http://www.youtube.com/watch?v=6sqnptxlCcw

or an object …combined with a personal story

(among others)

Once you’ve got their attention…it’s time to build your PLOT:

Source: designandconquertheworld.blogspot.com.es

As in a story, all your words should follow the same path.

Structure your ideas carefully.

Don’t jump back and forth.

Your slides

should be simple and legible.

Use big letters that can be seen from the back of the room.

Don’t go overboard on colors and effects.

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Avoid information overload.

Don’t use long paragraphs.

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(or this is what they will see)

Remember the 3-second rule:

Your audience should be able to assimilate everything on your slide in 3 seconds.

Source: www.skylinetradeshowtips.com

You don’t have to include everything.

Your slides are not your notes.

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Don’t read.

Or a (teleprompter).

Prepare a document with all your information

to give out after the presentation.

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You

And remember…

are the storyteller.

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Tell them your story.

Communicate!

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Don’t forget about body language

If you can, stand and keep your hands free.

Avoid excessive gesticulation.Sou

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Speak loudly and clearly.

Use images

that cause an (emotional) impact

Your audience will associate these images with your words.

And keep an ace up your sleeve

«Wow them in the end, and you got a hit. You can have flaws, problems, but wow them in the end, and you've got a hit.»

for the ending

Adaptation.

And just a couple of more things:

You never know how you are going to say something until you actually say it.

Practise!You should be so familiar with your presentation that you can give it without notes.

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And what if something goes wrong?

Check all your slides on the computer in the room.

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plenty of time to spare on the day.

The Blue Screen of Death

Arrive with

(he got the screen!)

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And one last thing…your software

There are plenty of programmes to choose from.

Choose the one that best suits your story

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(and not the other way round).

Remember: you are in charge

Don’t let your software take over your presentation!!

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And above all,

communicating.remember that presenting is

If you see faces like this in your audience,you’ve done it!!!

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facebook.com/isglobal

@ISGLOBALorg

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