How to Publish When the Big Guys Say No

Marianne Brems Marsha Chan Julaine Rosner TESOL Boston March 2010

  Sharing our book project experience 1.  Project development before approaching

the Big Guys 2.  Production without the Big Guys 3.  Completing publication without the Big

Guys

 Q&A

 Developing course materials through teaching an ESL for Child Care class for ten years

  Sharing course materials through presentations at conferences

  Identifying a larger need for materials through communication with other instructors

 Developing a basic table of contents  Developing a chapter outline at the onset

of each chapter  Using a white board with sticky notes to

organize ideas  Division of labor for each chapter   Frequent collaboration on writing content

 Determining what each member could contribute to publish this book

 Publisher-authors

 Publisher-artist

 Text

 Art

 Audio

 Deadline for Chapters 1-5 drafts  Deadline for Chapters 6-9 drafts  Deadline for Chapters 1-5 “final”  Deadline for Chapters 6-9 “final”

 Determining organization ◦  Sections ◦  Chapters ◦  Activity types ◦  Front matter ◦  End matter

 Dividing and sharing the writing tasks  Creating style sheets   Establishing language guidelines  Creating conventions for ms. file names

 Writing clear art specifications for the illustrator

 Determining other art needed ◦ Royalty-free photos and drawings ◦  Photos taken by authors and friends

 Art manuscript ◦  Enumerating, describing, locating, sourcing, and

ranking images for each chapter

 Art website

 Audio manuscript: Enumerating tracks ◦ Model dialogues ◦  Pronunciation points ◦ Dictations ◦  Songs ◦ Nursery rhymes

 Recording pilot audio to determine time

 Collaborating in real-time ◦  By phone ◦  Via web conferencing site with application sharing ◦  In person

 Asynchronous communication ◦  Text   Email   Attachments

◦  Art   Project website for art drafts   Stock photo light boxes

  Finding an artist to draw illustrations specific to our book ◦  Free-lance artists (prior publications) ◦ College art students ◦ College art instructors

 Managing art ◦  Specifications ◦ Verbal and visual communication ◦ Revisions

 Reading passages

  Song lyrics and musical recordings

  Stock art

 U.S. ISBN Agency, the official source for ISBNs in the United States ◦  http://www.isbn.org/standards/home/index.asp

 U.S. Copyright Office ◦  http://www.copyright.gov/

  Using portions of chapters in class

  Compiling and communicating feedback

◦  Students ◦ Teachers

  Finding and selecting reviewers with relevant experience

 Preparing and transmitting manuscripts for review

  Setting reviewer expectations and deadlines

  Soliciting detailed responses on the ms. and global responses in a questionnaire

 Processing feedback

 Reasons ◦  Pedagogical ◦  Linguistic ◦ Visual

  Sources ◦ Reviewers ◦ Classroom feedback

  Scheduling

 Whole:Components

  Forest:Trees

  Sources ◦  Drawings by artist ◦  Stock photos ◦  Photos by authors and friends

 BW vs. grayscale vs. color  Editing photos (Adobe Photoshop)

Line drawings for interior: feeding baby

Color photos for cover: play structure

Taking & editing color photos for interior, grayscale: rash

 Revising and editing (Microsoft Word)

 Revising and editing

 Revising and editing!!!

 Creating structure  Designing pages (Adobe InDesign)  Creating styles for text, paragraphs,

characters, objects, tables  Laying out text and image elements ◦  Flowing and editing text ◦  Placing images and other visual elements ◦  Formatting text and images

  Soliciting feedback

 Creating a table of contents  Proofing and editing  Copy editing

 Determining the components ◦  Answer key ◦  Teacher’s guide ◦  Supplemental activities ◦  Game cards ◦  Reproducible handouts ◦  References

 Writing the components  Cross-checking IM with changes in

manuscript

  Design

  Art

  Layout

  Feedback

  Editing

  Proofing via digital printing

  Pre-flight and packaging for offset printing

  Press checks

  Production

Marsha Chan marsha@sunburstmedia.com Marianne Brems mbrems@gmail.com

Julaine Rosner julaine_rosner@yahoo.com

Authors of English for Child Care: Language Skills for Parents and Providers

©2010 www.sunburstmedia.com