How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016

HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson

“Thumb stopping

moments”

JamesO’Brian– Mashable

“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable

togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature

story.”

VRforPR?

MVPSuccess?

DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.

Kaizen

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