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How Starstruck attracts/addresses its target
audience
explanation
What women (primary audience) want is in red
What the film gives the target audience is black
What the men want (secondary audience) is in green
Fans of the genre like love There is a stereotypical love narrative as shown at the
beginning with the wedding scene
Want escapism from reality Guaranteed happy ending as shown through
the high key lighting throughout the sequence
Enjoy a romance and a good love story There is a romance between the two main characters
Narrative is driven by romance The boy ends up with the girl
Want to be able to relate to the main character (personal identity) through her actions, the way she dresses etc. The female protagonist is just like an ordinary girl,
getting ready for work in a morning
Women do not want to see the film alone so they either go with friends or with their partners. The romance element they hope to have in their own lives Men use the film as a date as they was to keep their
wives/girlfriends happy
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