How Data-Driven Colleges Improve Enrollments (and Outcomes)

HOW DATA-DRIVEN COLLEGES IMPROVE ENROLLMENTS (AND OUTCOMES)Josh Braaten, Director of Marketing Technology, Collegis Education

CollegisEducation.com

WHO IS JOSH BRAATEN?

Copyright Collegis Education, Inc. Proprietary and Confidential.

Director of Marketing Technology, Collegis Education

VP of MnSearch.org

Technology and data enthusiast

What comes to mind when someone says the word: Data?

WHAT IS DATA?

THIS IS DATA

BUT DATA IS HARD

BEING DATA-DRIVEN IS BEING STUDENT-DRIVEN

1. Get emotional to get analytical

WINNING HEARTS TO WIN MINDS

2. Find tools that illuminate student behavior

THINK: ANALYTICS IS A SWISS ARMY KNIFE

GOOGLE ANALYTICS

Segment Traffic CR(%) Goal Completions

Programs 80,000 4% 3,200

Campuses 50,000 6% 3,000

Home 225,000 1% 2,250

Admissions 10,000 10% 1,000

Student Life 15,000 5% 750

QUALAROO

USERTESTING.COM

SURVEY MONKEY

GOOGLE CONSUMER SURVEYS

OPTIMIZELY

THOUGHTSPOT

3. Identify metrics, or create them if you must

HOW DO STUDENT ISSUES AFFECT RETENTION?

ALL ISSUES LOOK THE SAME WITHOUT A SYSTEM

Issue #6

Issue #9

Issue #7

Issue #5

Issue #4

Issue #8

Issue #9

Issue #2

Issue #7

Issue #9

Issue #6

Issue #2

Issue #5 Issu

Issue #3

Issue #2

Issue #7Issu

Issue #4

Issue #8

Issue #9

Issue #2

Issue #7

#10Issue #2

Issue #4

Issue #3

Issue #9

Issue #6

Issue #7

Issue #3

Issue #7

Issue #4

CREATE A SYSTEM TO CREATE THE METRICS

QUANTIFYING ISSUES HELPS CREATE CLARITY

Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11

Issues Reported by Students

THE REAL METRIC: ISSUES LEADING TO DROPS

Issues Reported by Students with Drops

Public Enemy #1

THE RIGHT METRICS LEAD TO THE RIGHT ACTIONS

Issues Reported by Students with Drops

4. Connect disparate systems to tell the entire story of your students

TARGET KNOWS KIDS BETTER THAN PARENTS

STUDENT CENTRICTY AND DATA CENTRICITY

Guest ID # Credit Card Name Email

1000000001 xxxx-xxxx-xxxx-4243 Josh Braaten Josh.braaten@collegiseducation.com

1000000002 xxxx-xxxx-xxxx-3053 John Doe johndoe@gmail.com

1000000003 xxxx-xxxx-xxxx-1836 John Smith john@aol.com

STUDENT CENTRICTY AND DATA CENTRICITY

Unique Student ID

GETTING TO THE FUTURE OF DATA IN HIGHER ED

Big Data

Student Retention CRM

SaaS SIS

MashwareExostructure

Source: Education Hype Cycle for Education; Gartner, 2015

THIS IS DATA

5. Experiment to see how your student’s story changes

BEING DATA/STUDENT-DRIVEN IS A JOURNEY

1. Get emotional to get analytical

2. Find tools that illuminate student behavior

3. Identify the right metrics, or create them if you must

4. Connect disparate systems to tell the entire story

5. Experiment to see how the story’s ending changes

34Copyright Collegis Education, Inc. Proprietary and Confidential.

QUESTIONS?

35Copyright Collegis Education, Inc. Proprietary and Confidential.

THANK YOU!

How Data-Driven Colleges Improve Enrollments (and Outcomes)

Education

03/24/2014 Latino Outcomes at California's Community Colleges

SEPARATE AND UNEQUAL - CEW Georgetown€¦ · New white student enrollments have flowed to the top American colleges while African-American and Hispanic student enrollment growth

TITLP, Enrollments in Oregon's Public and Independent Colleges … · N.W., Salem, Oregon 97310. EDRS Price MF-$0.25 HC-$1.45 Community Colleges, Enrollment Projections, Enrollment

Multiple regression as a practical tool for teacher ...aabri.com/manuscripts/10572.pdf · many colleges and schools of education are under internal pressure to enlarge enrollments

2017 Employment Outcomes Report - okhighered.org 2017 Employment Outcomes Report analyzes employment data for graduates of Oklahoma public colleges and universities one year through

How Colleges and Universities Can Improve Outcomes for Low-Income Students Steven Brint

Student Engagement and Student Outcomes Validation Summary.pdfStudent Engagement and Student Outcomes: ... Community colleges, known for their commitment to ... ative learning is pervasive

Enrollments in Languages Other Than English in United ......Education, Fall 2013 Overview of Fall 2013 Language Enrollments Course enrollments in languages other than English tallied

Enrolling More Veterans at High- Graduation-Rate Colleges ... · 10.01.2019 · Many community colleges and regional four-year publics have large enrollments of veterans and in many

Catholic Ministry Formation Enrollments: Statistical

Report on 2017 Distance Education Offerings and ... Distance...Report on 2017 Distance Education . Offerings and Enrollments at . Maryland Colleges and Universities . April 2019

Enrollments in Languages Other Than English in United ... · PDF fileCourse enrollments in languages other than English ... enrollments in higher education for a second consecutive

Trends in College Spending: 2003–2013 - American … by falling enrollments, state and local funding per FTE student increased at community colleges (5 percent) and public bachelor’s

Chapter 5 First-Year Courses in Four-Year Colleges …enrollments in Finite Mathematics and Liberal Arts Mathematics, two general education courses, increased markedly between fall

Association of American Colleges & Universities · EMPLOYER RESEARCH SUPPORTS GLOBAL LEARNING OUTCOMES Global Learning Outcomes INCREASED in Importance for Employers* from 2014 to

THE HIDDEN COLLEGE: NONCREDIT EDUCATION IN THE UNITED ... College.pdf · Colleges projects noncredit enrollments in community colleges at 5 million learners, on par with 5.5 million

COMMUNITY COLLEGE BUDGET REPORT … 1920.pdfFalling enrollments can place pressure on tuition rates. For the community colleges, raising local property tax assessments can offset some

Enrollments in Languages Other Than English in United States … · Approximately one-third of the responses came from two-year colleges and two-thirds from four-year institutions

Mini-Digest of Education Statisticstion on the number of schools and colleges, teachers, enrollments, and graduates, in addition to educational outcomes, finances, and federal funds

HCT - Higher Colleges of Technology · 2015-04-23 · ENROLLMENTS BY ACADEMIC DIVISION AND CREDENTIAL Academic Year 2012-2013 Bachelor Higher Diploma Diploma Foundations Grand Total